FSN Bay Area Collectors’ Series Features Basketball Telecast Schedules and Warriors Players Printed on BART Tickets
BART Ticket Advertisements Launches Tuesday, January 3rd
Over 1 million FSN Bay Area/BART Tickets Available to Commuters
SAN FRANCISCO, CA – FSN Bay Area and Bay Area Rapid Transit (BART) announced today the FSN Bay Area Collectors’ Series promotion for the 2005-2006 National Basketball Association season. FSN Bay Area and BART will produce basketball card themed-BART tickets for the remainder of the 2005-2006 NBA season, highlighting select players from the Golden State Warriors and featuring the network’s Warriors telecast schedule printed on the tickets. The promotion begins today (Tuesday, January 3rd) and will run through the end of March. The announcement was made by Jeff Krolik, Senior Vice President and General Manager, FSN Bay Area and BART Senior Marketing Representative David Martindale.
The FSN Bay Area Collectors’ Series follows a similar promotion created by FSN Bay Area and BART during the 2005 Major League Baseball season for the San Francisco Giants and Oakland Athletics. The FSN Bay Area Collectors’ Series was the first advertisement to be printed on BART tickets in BART’s 33-year history.
The 2006 FSN Bay Area Collectors’ Series promotion tips off January 3rd with over 1 million limited-edition BART tickets to be available system-wide to commuters. Each card will list player information and FSN Bay Area’s schedule for the month in which the tickets are issued. Two different cards per month will be released, each featuring Warriors players.
The BART tickets will feature Troy Murphy and Mickael Pietrus in January. Mike Dunleavy and Adonal Foyle will appear in February, and Jason Richardson and Baron Davis will complete the season in March.
“FSN Bay Area is pleased to announce the return of the FSN Bay Area Collectors’ Series BART tickets,” said Krolik. “With the success of the 2005 baseball series, we’re happy to team with BART again to offer Bay Area fans and commuters the limited edition BART tickets for the 2005-2006 Golden State Warriors season.”
“We’re excited to join FSN Bay Area once again to produce these unique transit tickets,” said David Martindale, BART Senior Marketing Representative. “The Giants and A’s tickets were a huge hit and we expect nothing less with the Warriors tickets.”
About FSN Bay Area:
FSN Bay Area reaches more than 3.6 million households in Northern California and Northern Nevada. FSN Bay Area’s programming includes Oakland Athletics and San Francisco Giants baseball, Golden State Warriors basketball, San Jose Sharks hockey, San Jose Saber Cats football, San Jose Stealth lacrosse, The Best Damn Sports Show Period, The Sports List, FSN Across America and Beyond the Glory. FSN Bay Area is owned and managed by Rainbow Sports Networks. Visit www.fsnbayarea.com for more information.
Rainbow Sports Networks is a division of Rainbow Media Holdings LLC, a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Sports Networks own and manages Fox Sports Net regional networks in three of the nation’s largest markets: Chicago, New England and San Francisco. FSN reaches more than 81 million households nationwide.
The Bay Area Rapid Transit District (BART) is a 104-mile rapid transit system serving more than four million people in Alameda, Contra Costa and San Francisco counties, as well as northern San Mateo County. In October 2004 the American Public Transportation Association named BART “Outstanding Large Public Transportation System” in North America. This is the highest honor a transportation system can receive.