(San Francisco, CA, April 4, 2005) – Fuse, the nation's only viewer-driven, all-music network, will once again upset the marketing apple cart with an edgy, new advertising campaign targeted at the non-conformist in all of us. The grassroots-driven effort, entitled "Reprogram," launches later this month with extensive outdoor, transit and wild posting advertisements in top market markets and select magazines. The campaign was unveiled here today at the NCTA Convention by Sandy Rubinstein, Fuse's newly-appointed Vice President of Marketing.
Each eye-catching and hypnotic execution features 100+ provocative, outrageous and sometimes downright silly aphorisms in question form, set in a block of tiny type against a colorful background. The blinding blitz of queries in each of the three print executions, ask questions such as "Does your TV fail to put out?" and "Do you often tune out the world while concentrating," is followed with the tagline: "If you answered 'yes' then this may be your music channel! It's a new era in music television."
"This campaign is designed to be consistent with the Fuse mindset – innovative, independent and rebellious," comments Rubinstein. "Like Fuse, these ads represent the unexpected, questioning traditional marketing and rejecting the conformity and predictability of corporate America."
The campaign was created for Fuse by Amalgamated of New York City.
Fuse, a network of Cablevision Systems Corporation, is the nation's only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials — all rooted in the music experience. Fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms that are at the center of their communication and entertainment – TV, online, and interactive games – and by incorporating their opinions and suggestions into its on-air and online programming. More information about Fuse is available at www.fuse.tv.
Artwork is available for download at http://fuse.tv/press/press.html