fuse Expands its Team with Two New Executive Hires

Alex Campbell Named Vice President, Programming and Production
Brian Hoffman Named Vice President, On-Air Promotions and Packaging

New York, NY, November 9, 2005 – fuse, the nation's only music-centric, viewer-driven network, announced today the appointments of Alex Campbell to Vice President, Programming and Production and Brian Hoffman to Vice President, On-Air Promotions and Packaging. Today's announcement, made by Robert Weiss, Head of Entertainment, cements fuse's commitment to expand its original programming, on-air branding and packaging elements.

"The additions of Alex and Brian allow us to create more of what our trend-setting viewers expect from us – content that is interactive, edgy and music-centric," said Robert Weiss, Head of Entertainment for fuse. "The combination of Alex and Brian's experience, knowledge and vision will serve our young-adult viewers well as we continue to expand our content across all media platforms in 2006."

This announcement comes on the heels of fuse's recent partnership with Marketgraph's SMS-TV. fuse became the first American TV network to offer this format which greatly vitalizes the TV experience abroad, for both viewers and the content creator. fuse incorporates this technology into three new relationship-based video-flow shows – Perfect Pair, Dumped and Heavy Texting. In addition to this partnership, fuse continues to maintain its leadership as the #1 network in P12-34 concentration for the third consecutive year, by providing programming including-100%, Daily Download, and Oven Fresh, that is in-tune with the tech-savvy, multi-tasker fuse viewer.

Campbell's responsibilities range from overseeing all current series, specials and production management to artist and talent relations and music acquisitions. Hoffman is charged with all aspects of fuse's on-air promotions and packaging, including program graphics and station id's.

Prior to joining fuse, Campbell worked at VH1, where he served as a Director of Development, charged with executive production, creating alternate concepts for new television programs and business development. His production background includes various posts held at ABC, NBC, UPN, and USA. He earned a Masters Degree in Fine Arts from the University of Florida and a Bachelor of Arts in Theatre from the University of Alabama.

Hoffman was most recently employed by HBO Creative Services, where he worked as a writer/producer, creating series tune-ins and image spots. Before HBO, he was a writer/produce/director at VH1, where he was responsible for brand-image promotions and tune-in spots. Hoffman also held similar positions at USA Networks, Sci-Fi Channel and AMC. He graduated from the State University of New York at Fredonia.

About fuse
fuse is the nation's only music-centric, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials – all rooted in the music experience. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment – TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about fuse is available at www.fuse.tv.

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