fuse Helps Affiliates Target Youth Demo With Exclusive On-Demand Content

New York, NY – May 9, 2006 – fuse, the nation's only viewer-driven, music television network, announced today that it will now program music related content exclusively for fuse On Demand, a two year-old service currently available on Comcast, Adelphia and Cox systems, targeting young adult music-lovers. The exclusive content, debuting this month, is created specifically for the on demand platform to better serve the fuse audience and the cable operators seeking to target this crucial demo. In the past, fuse on Demand's success was based on enabling fuse viewers to access their favorite music obsession anytime. The newly expanded service increases fuse on demand's library of music videos by 50%.

"Fuse On Demand has rapidly proved to be a vital asset for affiliates, one that turns the tech savvy young people in cable households into passionate advocates for the purchase of advanced services," states Joe Glennon, Senior Vice President of Distribution for fuse. "We're offering operators and fuse viewers access to music videos, a multitude of exclusives, original programming and specials on demand."

The roll-out begins in May and features exclusive original music programming including:

On the Tip of Your Tongue

On the Tip of Your Tongue is a word association game where featured artists tell us what word they are thinking of when another word is thrown at them. It's a demented psychology experiment that allows fuse viewers to learn about their favorite musicians and what music means to them. For the month of May, the featured band is the All American Rejects. The All-American Rejects formed in Stillwater, OK, during high school, when two of the band members, Tyson Ritter (vocals/bass) and Nick Wheeler (guitar/programming) met at a party. In 2000, Mike Kennerty (guitar) and Chris Gaylor (drums) officially joined the band. In 2002, they released their self-titled first album followed by their second album, "Move Along" in 2005.

20 Questions
20 Questions is just that. fuse asks featured musicians 20 crazy questions in an attempt to offer viewers an insider's look into the personalities behind the music. Questions range from, "if you were a superhero, what kind of powers would you want" to "if you could have dinner with any person living or dead who would you choose?" These and 18 other burning questions are answered by the featured artists. During the month of May twenty questions are asked of Tom Delonge, a former band member from Blink-182, now part of a new band known as Angels and Airwaves (A&A).

What Were You Thinking?
What were you thinking is a behind the scenes look at the back story behind the video. Featured bands talk us through their latest video, discussing concept, production, and the art of lip-syncing. The month of May, features The Strokes and their video Juice Box.

The Comp
The Comp is a compilation of footage from one featured artist that has appeared on fuse, including appearances, interviews and behind the scenes footage. For May, the featured band is Reggie & The Full Effect, a breaking alternative rock band with a hint of pop rock and a twist of humor.

fuse VJs sound off on what's hot and what's not on everything from CDs and movies to vacation spots, and all sorts of pop culture trends.

Marcha brings you interviews with the latest Latin alternative rock acts. For the month of May, Libido, a Peruvian rock band formed in 1996, is featured.

In addition to offering exclusive music content, fuse on demand plans to introduce a cross-platform promotional "Scavenger Hunt" spanning the web, on demand and the linear channel. The hunt will feature clues to win fun fuse prizes, and will live on all three mediums as a means to drive its tech-savvy demographic to various platforms. Cable operator icons will be included on each platform, with a call to action message, encouraging fuse's audience of early adaptors to introduce the cable operators' new technologies into the home, including broadband, high speed, on demand and digital cable.

About fuse
fuse is the nation's only viewer-influenced, music television network, featuring music videos, exclusive artist interviews, live concerts, series and specials. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment – TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about fuse is available at www.fuse.tv.

About Rainbow Media Holdings LLC
A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country's most compelling and dynamic programming with linear networks including national networks – AMC, fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; its regional programming service – Rainbow Sports Networks; on-demand networks including Mag Rack and sportskool; and the largest suite of high definition channels available anywhere – the VOOM HD Networks. Rainbow's other businesses include its film distribution, production and exhibition division – IFC Entertainment; in addition to its advertising sales division – Rainbow Advertising Sales Corporation – and its full service network programming origination and distribution company – Rainbow Network Communications.

Press Contacts

  • Lisa Rogen
    Rainbow Media - fuse
    (917) 542-6216