With All-American Rejects & Hoobastank
NEW YORK, NY, October 1, 2003 – Fuse, the nation’s only all-music, viewer-influenced network, is playing an important promotional role in two of the fall’s hottest music attractions: The Drive-Thru Records Invasion Tour and The Nokia Unwired Tour featuring All-American Rejects and Hoobastank.
Fuse is acting as exclusive television partner for both these events, providing on-air promotion during popular programming like IMX: Interactive Music Xchange and contests, streaming video and complete tour information at its much-trafficked web site, www.fuse.tv.
Drive-Thru Records, an edgy independent label, is bringing a host of bands to fans during the 40+ national concert tour that runs through October 18th. Up-and-coming Drive-Thru acts including The Starting Line, The Early November, Home Grown, Allister and Senses Fail also appeared on Fuse’s live daily show, IMX: Interactive Music Xchange. They also all appeared together with Finch, another successful Drive-Thru Artist in a one-hour Fuse Special “Fusefest“, dedicated to the tour that aired in September. In return, Fuse is receiving vital promotional presence at the label’s web site, www.drivethrurecords.com, and at the tour venues.
The Nokia Unwired Tour kicks off October 2nd and hits major venues in 21 cities in the U.S. and Canada, including New York’s Roseland, Los Angeles’ Palladium and Seattle’s Paramount Theater. The line-up includes four top acts All-American Rejects, Hoobastank, Ozomatli and Diffuser. Fuse will once again be lending heavy promotion to the tour, providing updates, behind-the-scenes interviews and more, both on-air and on the web, in return for branding at the concert venues. All-American Rejects and Hoobastank will appear on IMX on Tuesday, October 7th.
Fuse is the nation’s only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials — all rooted in the music experience. Fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms that are at the center of their communication and entertainment – TV, online, and interactive games – and by incorporating their opinions and suggestions into its on-air and online programming. More information about Fuse is available at www.fuse.tv.
About Rainbow Media Holdings LLC:
A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women’s Entertainment, as well as Mag Rack, a collection of on-demand video magazines. Rainbow Media’s other businesses include its regional programming services – MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow Media is also a 50 percent partner in Fox Sports Net.