Chicago, IL, NCTA – Fuse, the nation’s only all-music, viewer-influenced network, has appointed Jeff Morton Director of Advertising Sales for the Western Region. Morton was most recently Director of Advertising Sales for the Western Region for E! Networks, where he spent the last seven years. Morton will head west coast sales efforts for Fuse while managing relationships with music labels, film studios and video game companies. He will be based in Los Angeles and will report to Fuse’s Senior Vice President for Advertising Sales, Corey Silverman.
“Jeff brings a wealth of knowledge and experience to this position. His appointment coincides with the launch of Fuse and comes at an exciting time as the network continues to build momentum among advertisers and viewers,” said Silverman.
“Fuse is doing something that no one else is doing — on television or on the Internet,” said Morton. “Their convergence-programming philosophy and ability to deliver a targeted, growing audience is immensely appealing to advertisers. I’m thrilled to be part of this new, fresh voice in music television.”
Since January 2000, Morton has been Director of Advertising Sales, Western Region, for E! Networks in Los Angeles. He joined E! in 1996 and was Account Executive for the Western Region until January 2000. Before joining E!, Morton was a marketing consultant for KGTV in San Diego. He also served as sales coordinator for Capital Cities/ABC Inc. in Century City, CA. Morton attended the University of Kentucky.
Fuse is the nation’s only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials — all rooted in music. Fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms that are at the center of their communication and entertainment – TV, online, and interactive games – and by incorporating their opinions and suggestions into its on-air and online programming. More information about Fuse is available at www.fuse.tv.
Fuse is a network of Rainbow Media Holdings, Inc, the programming subsidiary of Cablevision Systems Corporation (NYSE:CVC). A leader in sports, news and entertainment programming, Rainbow owns and manages national and regional networks including AMC, WE: Women’s Entertainment and IFC.