Fuse Offers Affiliates Year-Round, Turn-Key Promo to Drive Sale of High-Speed Services Through its IMX C.E.Yo! Sweepstakes

Chicago, IL, NCTA — Fuse is offering affiliates a new, turn-key, evergreen promotion designed to spark interest in their digital cable and high-speed internet offerings — the IMX C.E.Yo! Sweepstakes.

IMX, Fuse’s groundbreaking daily show, is the first to fuse live television and interactive online game play. Like Wall Street meets fantasy football, but with pop stars, IMX is a game that empowers viewers to become real-life music executives – by picking the newest hits or misses – to gain fictional IMX dollars and win prizes. Music-lovers can compete by visiting Fuse’s website (www.fuse.tv) then catch updates on the rising and falling values of their music investments on the live IMX show telecast weekdays, from 6-7 PM (ET), from Fuse’s street-front studio in New York City.

Viewers and local cable subscribers can enter the IMXC.E.Yo! Sweepstakes by visiting the web site of participating local affiliates. Prizes include high-tech tools that can make young music moguls more effective IMX players – from a digital plasma TV to a free year of digital cable and high-speed Internet access.

Affiliates can launch and reprise this promotion at any time during the year. Fuse has created everything affiliates need to launch this promotion, including newspaper ad slicks (color and b/w), online elements (banner ads, HTML emails, web site homepage template), promotional postcards, logos and more. A full array of customizable materials is available at www.www.amcnetworks.com as well as on CD-ROM. Affiliates can use the promotion to further the value added to their own advertisers, by making them co-sponsors of the event.

“Fuse and IMX have become real sensations with teens who love music and gaming,” says Fuse’s Executive Vice President of Affiliate Sales and Marketing, Kim Martin. “Our C.E.Yo! promotion is a great way for affiliates to reach these younger viewers who are helping drive the demand for digital and high-speed services.”

Fuse is the nation’s only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials — all rooted in music. Fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms that are at the center of their communication and entertainment – TV, online, and interactive games – and by incorporating their opinions and suggestions into its on-air and online programming. More information about Fuse is available at www.fuse.tv.

Fuse is a network of Rainbow Media Holdings, Inc, the programming subsidiary of Cablevision Systems Corporation (NYSE:CVC). A leader in sports, news and entertainment programming, Rainbow owns and manages national and regional networks including AMC, WE: Women’s Entertainment and IFC.

Press Contacts

  • Sal Cataldi, Cataldi PR, 212.244.9797, sal@cataldipr.com
    Georgia Juvelis, Fuse/Rainbow, 917.542.6318 gjuvelis@rainbow-media.com