January 18, 2007 – New York, New York – IFC Entertainment announced today that it has acquired all North American rights to Canana Films' critically acclaimed Spanish language drama Drama/Mex The film will join the groundbreaking day and date distribution banner, IFC In Theatres, where it will simultaneously premiere theatrically and on local cable's On Demand platform.
"Drama/Mex is a beautifully told story explored with fresh and provocative style," stated IFC Entertainment President Jonathan Sehring. "It represents the true independent spirit of filmmaking and fits beautifully into the In Theatres slate."
As IFC Entertainment approaches the one year anniversary of its day and date program, In Theatres remains the first and only film distribution label fully dedicated to the day and date concept and executing a broad multi-picture strategy. Maximizing the use of Video On Demand technology, IFC has created the first centralized destination for independent films, providing a strong voice to the many critically acclaimed independent films that are shown in New York, Los Angeles, and various Film Festivals, but lost within the marketplace each year.
Drama/Mex premiered in Critic's Week at Cannes 2006, followed by bows the 2006 Toronto International Film Festival and the recent AFI Film Festival in Los Angeles. Written and directed by Gerardo Naranjo (Malachance, Perro Negro), Drama/Mex stars Fernando Becerril (The Legend of Zoro), Juan Pablo Castaneda, Diana Garcia, Miriana Moro and Emilio Valdés. Producers are Gabriel Garc iacute;a, Santiago Paredes and Miriana Moro. Executive Producers are Gabriel Garciacute;a, Renato Ornelas, Yibran Asuad, Diego Luna, Gael Garciacute;a Bernal, Pablo Cruz and Kyzza Terrazas.
The film is infused with an infectious, youthful energy, voyeuristically following his marvelously observed and complex characters at a fork in their lives. The seedy tourist town of Acapulco serves as a telling background for this bittersweet tale of a suicidal old man, a 15-year-old runaway girl and a young couple who can't get away from or enough of each other. Several stories are deftly interwoven, each connected to the next by returning to an earlier moment in time, building momentum and tension throughout the film.
Arianna Bocco and Elizabeth Nastro negotiated the acquisition of Drama/Mex, with Endeavor Independent, who represented the filmmakers.
ABOUT IFC IN THEATRES AND IFC ENTERTAINMENT
IFC In Theatres is the day and date distribution arm of IFC Entertainment. In Theatres releases twenty-four films a year, theatrically across the country and simultaneously on VOD through the IFC IN THEATRES service currently available with Comcast and Cablevision. IFC Entertainment also consists of IFC Films, a traditional distribution company, and the new IFC Center in Greenwich Village. IFCE is a Rainbow Media company. Recent and upcoming IFC in Theatres films include: The Aura, The Wind that Shakes the Barley, Family Law, An Unreasonable Man and Close to Home.
ABOUT RAINBOW MEDIA HOLDINGS LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.