NEW YORK, NY— April 23, 2013 — IFC has promoted Sarah Takenaga to vice president, public relations, up from director, effective immediately. Takenaga will continue to report to Marie Moore, senior vice president, public relations, and is based in the network’s NYC office.
“Sarah is an integral part of the PR team, a clear communicator with a distinct point of view,” said Moore. “She understands the network’s goals and initiatives and delivers creative show campaigns that resonate with the media. It’s exciting to honor her with this promotion.”
In her new role, Takenaga is responsible for designing and implementing consumer media campaigns around IFC’s growing slate of original comedies.?She also works closely with IFC’s comedic talent, helps craft buzz building awards campaigns, and oversees the network’s response to viewer inquiries. Her efforts are closely aligned with driving IFC’s ratings and overall consumer awareness.
Takenaga joined IFC in 2011, and during her tenure has guided the successful PR campaigns for IFC’s Emmy®, Peabody and Writer’s Guild Award-winning Portlandia, Comedy Bang! Bang!, the network’s first animated comedy, Out There, and the upcoming series, Maron, premiering Friday, May 3.
Prior to joining IFC, Takenaga was the senior manager of publicity at BBC America where she increased press coverage of the network in the U.S. consumer and trade media. Prior to BBCA, Takenaga worked at RCA Music Group where she developed and pitched print, online, TV and radio publicity campaigns for RCA’s artist roster. She has also held positions at Press Here Publicity and Big Hassle Media.
Takenaga earned a Bachelor of Arts degree in Communication Studies from the University of Michigan. She is currently a member of Women in Cable Telecommunications (WICT).
IFC creates and champions authentic, original comedies that are “Always On. Slightly Off,” which air alongside an extraordinary collection of films and comedic cult TV shows. IFC.com features exclusive video, web series, podcasts, blogs and additional content that engages fans with IFC originals. The network’s On Demand offering, IFC Free, gives viewers the opportunity to watch select content from IFC whenever they want. Established in 1994, IFC is owned and operated by AMC Networks Inc. and is available in over 70 million homes on every major cable, satellite and telco provider.
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