IFC Signs [yellow tail] as Partner

Network and Australian Wine Partner To Create Tuesday Night
Film Strand To Hit Air In October

Partnership Marks [yellow tail]'s First Ever On-Air Marketing

New York, NY, August 15, 2005 – IFC announced today that it has signed [yellow tail] wine as a partner. The two have joined forces to exclusively create a new film strand on IFC to air Tuesday nights at 9 pm EST/ 10pm PST, beginning October 11. The as yet unnamed strand will feature some of the best titles in unique independent cinema from IFC's extensive film library including, The Cat's Meow (2001), Thirteen Conversations About One Thing (2001) and Y tu mamá también (2001). [yellow tail] and IFC plan to unveil the name and look of the new film strand in trailer 'teases' that will air in September. The network currently has strong partnerships with several major companies including Acura, Heineken, Rockstar Games, Target and Volkswagen. This will be [yellow tail]'s first TV partnership.

"IFC's integrated partnerships offer a unique platform for our clients to reach the network's trend-setting and influential audience in an engaging and uncluttered environment, and provides an additional revenue stream for the uncut and commercial free network. It's truly a win-win situation," said Alan Klein, Vice President, IFC Integrated Partnerships. "[yellow tail] is a strong brand that is in-line with what IFC represents and we look forward to adding them to our growing slate of partners."

"[yellow tail] is a brand people love to talk about," said Lily Volpe, Senior Brand Manager for [yellow tail]. "IFC attracts a distinctive audience of tastemakers and influencers that -combined with the network's impressive film library and great originals- makes this partnership ideal. This is the first time [yellow tail] is advertising on television and we are thrilled to be taking this non-traditional avenue to reach consumers in a unique and uncut environment."

Every Tuesday night, IFC and [yellow tail] will reach into the network's film library and pick out a title from the best of iconic foreign cinema to rule-breaking and thought-provoking indie movies. The film strand will open with a customized co-branded gateway that expresses the flavor of the films and includes clips from the evening's feature. At the end of the film, a creative closing spot will push to the title airing the following week. In addition, IFC will create weekly episodic tune-in promotions to drive viewership to Tuesday nights. Each on-air promotion integrates the original content on IFC with the [yellow tail] brand in an uncluttered environment.

In addition to the customized film strand, [yellow tail] will join IFC on the road to discover some of the best that the Independent Film Festival circuit has to offer. IFC will produce customized interstitial programming segments featuring highlights from IFC's quarterly festival stops. The interstitials will be wrapped with a custom [yellow tail] graphics package and will include celebrity interview footage, red carpet and press conference footage and clips from films featured at the festival. Stops include festivals such as:

  • Hampton Film Festival (4Q'05)
  • Sundance Film Festival (1Q'06)
  • South x Southwest (2Q'06)
  • Tribeca Film Festival (2Q'06)
  • LA Film Festival (3Q'06)

IFC will also incorporate online support into the partnership deal. Every Tuesday, the front page of IFC's website (www.ifc.com) will feature the [yellow tail] film strand being presented that day.

About IFC Television
The Independent Film Channel (IFC) is the first and most widely distributed network dedicated to independent film 24 hours a day, uncut and commercial free.

The Independent Film Channel is a part of IFC Companies, which has established itself as the future of independent film. With the television network, as well as a film distribution and production unit and a VOD service, IFC Companies has created over the course of the past decade a revolutionary end-to-end business model and brand that focuses on developing and nurturing talent and maximizing the value of independent film. IFC Companies uses its unique cross-platform position to broaden the audience of independent film and to provide independent filmmakers with a strong voice. IFC Companies is a division of Rainbow Media Holdings, LLC.

[yellow tail] is produced by Casella Wines of Australia, and imported by W.J. Deutsch & Sons, Ltd., White Plains, NY.

Press Contacts

  • Heather Ross