New York, NY – January 12, 2012 – IFC’s second season debut of the network’s hit comedy series, Portlandia, attracted strong audiences on Friday, January 6 (10-10:30 pm), according to Nielsen Media Live+3 Days. Portlandia is IFC’s original sketch-based comedy series created, written by and starring Fred Armisen (SNL) and Carrie Brownstein (Sleater-Kinney, Wild Flag), produced by Broadway Video and executive produced by Lorne Michaels.
Performance highlights of the premiere include:
- 500,000 total viewers (P2+)
- 399,000 A18-49
- Versus the season one premiere, +39% growth among P2+ and +81% growth among A18-49
- Over 1.3 million total viewers for the Portlandia season two premiere night line-up, which included an encore run of season one and the launch of season two (7-10:30 pm).
- #4 among cable shows and #8 among all shows for total social media commentary (1/6/12, 8-11 pm).
“We’re extremely proud of this show and how Fred’s and Carrie’s comedic sensibilities resonate so strongly with our viewers and align with our brand,” said Jennifer Caserta, executive vice president & general manager of IFC. “This show grew throughout season one, attracted a passionate fan base and is unlike anything else on the comedy landscape.”
“Portlandia is a truly unique comedy that defines our vision for IFC,” said Evan Shapiro, president of IFC. “We’re very thankful to work with Broadway Video on the show, and so proud that it has found such a great audience.”
Sources: Nielsen Media Research, IFC, 1/6/12 Live+3 Days; Nielsen Media Research, IFC, 1/21/11-2/25/11 Friday 10:30-11P, Live+ 3 Days; Blue Fin Signals 1/6/12
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