Its Time to Heat Up NCTA!

muchmusic usa Launches Spanglish Marketing Program with Latin Heartthrob Luis Fonsi

NCTA, New Orleans – May 6, 2002 – If you did not think New Orleans was hot enough or that your jambalaya could not get much spicier, you better be prepared! Muchmusic usa will be turning up the heat with an acoustic performance by Latin heartthrob Luis Fonsi on Monday, May 6th, at their NCTA booth to celebrate the launch of their new Spanglish marketing initiative.

The Spanglish initiative is designed to create unique and interesting content that speaks to the Hispanic audience, one of the fastest growing demographics in the United States. Last December, MuchMusic USA teamed up with AT&T Broadband to host a live concert in Miami, Florida with Fonsi for its “Shoutback Concert Series.” This unique concert is the first show in muchmusic usa’s Spanglish marketing program and will provide cable affiliates with content in both English and Spanish. Monday’s event will launch this initiative, which will provide MSOs nationwide with carriage of the concert, bi-lingual and English cross-channel spots, ad slicks, direct mail, incentive programs and broadband packages.

Born and bred in Puerto Rico, Fonsi has lived in the United States since he was ten, is 100% bilingual and knows pop music as well as anyone alive. He has released three Spanish language albums – 1998’s RIAA gold album Comenzare, 2000’s gold Eterno, and most recently Amor Secreto (Universal Latino), which was released on March 12th and debuted at #1 on the Billboard Latin album chart. MCA Records will release Fonsi’s first ever English language album, Fight The Feeling, on July 2nd. Expect Fonsi to perform the first single off this album, Secret, in New Orleans.

At the celebration, Fonsi will perform at muchmusic usa’s booth, singing
a wide variety of songs, including the latest from his upcoming debut English language album “Fight the Feeling.” Various prizes and promotional items will also be handed out to those in attendance. A meet and greet session will immediately follow his performance.

WHO: Luis Fonsi and muchmusic usa
WHAT: Launch of mmusa’s Spanglish Initiative
with a Live Acoustic Performance and Meet and Greet
WHERE: NCTA – Booth # 2447
Hall C in the Ernest N. Morial Convention Center,
New Orleans, Louisiana
WHEN: Monday, May 6, 2002
2:30 – 4:30 p.m. (central time)

About muchmusic usa
Muchmusic usa is the only independent music network, featuring music videos and live concerts in an all-music-all-the-time format. The channel features viewer influenced and generated music programming. On muchmusic usa, viewers voice their opinions, influence what’s on the air, participate in discovering new music and even create music video programming to air on the network. For more information about muchmusic usa, please visit our Web site at

Press Contacts

  • Rainbow Media Holdings, Inc.
    Matthew Frankel