No Doubt, Garbage, The Crystal Method, Macy Gray and More
New York, NY, November 18, 2002 – Rainbow Media Holding Inc’s muchmusic usa, the nation’s only viewer-driven all music network, announced today that Levi’s and Sony Playstation 2 will share the role of “presenting sponsors” for the second year in a row for its exclusive coverage of the Voodoo Music Festival 2002. The show will premiere on muchmusic usa Thursday, December 5 at 9 PM ET.
Now in its third year, the Voodoo Music Festival is an all-day musical celebration that brings together the best of rock, rap, hip-hop and jazz together. Hosted by punk pop stars Sum 41, the mmusa special will showcase the top concert attractions including No Doubt, Garbage, The Crystal Method and many more. This is the second year that muchmusic usa has served as the exclusive outlet for this unique musical offering.
“We’re excited that these two noteworthy brands have taken on the role of presenting sponsors for this event,” adds Marc Juris, president of muchmusic usa. “We feel that our sponsors are truly in sync with our audience and our programming. It is a reaffirmation that our programming provides important names like Levi’s and Sony Playstation 2 an opportunity to connect with a young desirable audience.”
muchmusic usa is both the fastest-growing digital television network and the fastest growing all all-music channel (Nielsen 11/02). Through the use of the Internet, muchmusic usa empowers its viewers to control every aspect of its broadcast, allowing them to do everything from select the music video rotation to dedicate videos. Last year, muchmusic usa was ranked among the top five most popular networks with teens ages 13 to 17 years old according to Myers Media Brand Tracker, placing higher than NBC, ABC, CBS, UPN, Cartoon Network and The Disney Channel and higher than any other digital network. To find local channel designation for muchmusic usa in your area, log on to http://mmusa.tv/content/channel/ and submit your zip code.
About muchmusic usa
muchmusic usa is the nation’s only viewer-driven all music network, featuring music videos and live concerts in an all-music-all-the-time format. The network programming is viewer influenced and generated. On muchmusic usa, viewers voice their opinions, influence what’s on the air, participate in discovering new music and even create music video programming to air on the network. For more information about muchmusic usa, please visit our Web site at www.mmusa.tv.
muchmusic usa is owned and managed by Rainbow Media Holdings, Inc. A subsidiary of Cablevision Systems Corporation (NYSE:CVC) and NBC, Rainbow has been at the forefront of innovation in programming for more than 20 years. Rainbow also manages AMC, WE: Women’s Entertainment, Bravo, IFC, Mag Rac, muchmusic usa, Rainbow Sports Networks and News 12 Networks as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net.
About Rainbow Media
A leader in sports, news and entertainment programming, Rainbow Media Holdings, Inc. is a subsidiary of Cablevision Systems Corporation (NYSE:CVC) and NBC. Rainbow owns and manages AMC, WE: WOMEN’S ENTERTAINMENT, Bravo, IFC (The Independent Film Channel), muchmusic usa, Mag Rack, Rainbow Sports Networks, News 12 Networks, and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow is a fifty-percent partner in Fox Sports Net and has a strategic partnership with MGM (NYSE:MGM), which owns a 20% stake in four of Rainbow’s national networks: AMC, WE: Women’s Entertainment, Bravo and IFC.