LIFESKOOL Announces New Slate of On-Demand Programming

Original Series Gamer Dojo and Cars You Want to Premiere This Spring Along with New Exclusive Fitness Programming

New York, April 2, 2007 – LIFESKOOL, Rainbow Media’s recently launched free On-Demand television network dedicated to helping viewers jumpstart their lives with exclusive content that inspires and informs, announced today a slate of programming to premiere this Spring including two new original series: Gamer Dojo and Cars You Want. Hosted by gaming experts Jonathan Drubner and Jessica Chobot, Gamer DoJo will join LIFESKOOL’s extensive “Video Gaming” category and will offer insider tips on everything from game play basics to advanced techniques for the latest releases. Cars You Want, hosted by Automotive Journalist Ezra Dyer, will join the “Cars and Bikes” category and will offer an uninhibited insider’s look into the latest that the auto industry has to offer. In addition, LIFESKOOL will offer a variety of new exclusive fitness programming starting in April and available within the “Health and Fitness” category including: The SELF Series, Urban Striptease Aerobics, and the Trainer’s Edge Series.

LIFESKOOL, formerly known as MagRack, was recently re-branded as part of Rainbow Media’s broad expansion of its Video-On-Demand services. The service remains the only free VOD network dedicated to helping individuals make the most of their lives by offering entertaining and exclusive content that is focused on personal growth and self improvement. Showcasing expert on-air personalities and dynamic content 24/7, the new VOD service replaces the diverse selection of categories originally available on Mag Rack and is categorized in the following new groups: Cooking, Yoga and Wellness, Money, House and Home, Relationships, Health and Fitness, Pets, Music, Cars and Motorcylces, Gaming, Kids and Family and Science and Nature.

“As we continue to expand our unique programming slate for LIFESKOOL, we are committed to developing content exclusively for the on-demand platform in an effort to help individuals make the most of their lives,” stated Daniel Ronayne, General Manager of LIFESKOOL. “By focusing on personal growth and self-improvement, we are filling an important content void in the market place. Our new slate of high-quality programming speaks to our vision of putting the viewer in control to jumpstart their life.”

The new original on-demand series are detailed below:

Gamer Dojo episodes will conquer gameplay basics, character creation and development, insider tips, tournaments, unlockables and comparisons of the latest consoles such as Wii, Xbox 360 and PS3. The series pierces viewers’ pupils with visually-rich high-tech graphics such as stylized freeze frames, arrows & pointers, highlights, tip boxes and slow motion video for added instruction. Gamer Dojo also amps up the skill levels with advanced gaming techniques to cover more intricate attacks, moves and complex boss strategies on the latest games including, “Tony Hawk Project 8,”

God of War II,” “Lost Planet,” “MotorStorm,” and “Spider-Man 3.” The series will be hosted by gamer Jonathan Drubner (24/7 Gamer) and Jessica Chabot (IGN, Maxim Radio). Premieres April 19, 2007

LIFESKOOL brings Cars You Want to every car buyer and enthusiast who is as into what a car can do as they are into its looks. The Cars You Want satisfies the car buyer and enthusiast in everyone with USED segments that re-assess the performance of past models, RETRO segments that show a little love to the Classics of Automotive Legacy, and AUTO SHOW (Chicago, New York, SEMA, LA) segments where host Ezra Dyer visits 4 of the largest US Auto Shows and provides in-depth, no-holds-barred coverage on the latest and greatest the industry is turning out. Host, Ezra Dyer is a columnist for Automobile Magazine and an Automotive Contributor to Esquire Magazine and The New York Times. The series premieres May 2007.

For more information on LIFESKOOL programming visit

LIFESKOOL is the only FREE On Demand television network dedicated to helping viewers jumpstart their lives with exclusive content that inspires and informs. With new shows to choose from each week featuring a broad array of expert on-air personalities and hosts, LIFESKOOL offers something for everyone with shows such as Katie Brown @ home, 24seven gamer, Guitar Xpress, The Pet Shop with Marc Morrone, John Lithgow’s Paloozaville and many more. LIFESKOOL, formerly known as Mag Rack, launched in 2001 as the first television network to produce original entertainment created exclusively for On Demand. LIFESKOOL is owned by Rainbow Media Holdings LLC and distributed via cable operators to more than 11 million homes nationwide. For more information, visit

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.

Press Contacts

  • Kristen Andersen