Mag Rack and Twentieth Century Fox Partner For On Demand Release of "Cheaper By The Dozen" on May 14

Mag Rack's "Modern Parent" to showcase the CHEAPER BY THE DOZEN behind-the-scenes featurette and several film clips from the popular film in May

NEW ORLEANS, NCTA – May 3, 2004 – Mag Rack, the first television service created exclusively for video-on-demand (VOD), today announced an extensive programming and marketing partnership with Twentieth Century Fox . Beginning May 14, Mag Rack will launch a new video magazine entitled "Cheaper by the Dozen" to support the on-demand premiere of Fox's hit film of the same name, starring Steve Martin, Bonnie Hunt and Hilary Duff. A trailer from the film will be available to Mag Rack viewers in May as part of the line-up on Mag Rack's special promotion of "Cheaper by the Dozen."

As part of the cross-promotion, Mag Rack will also provide on-air cross-channel spots and VOD interface promotional opportunities and create web banners. Twentieth Century Fox will provide a special postcard for affiliate distribution as well as promotional elements from the film.

Programming within the featured "Cheaper by the Dozen" magazine will explore and address some of the parenting challenges raised in the film, including:

  • Life with Twins – Visits a couple during their first week with newborn twins and then revisits them two years later.
  • Family Sizes – Compares and contrasts a one-child family with that of a large family.
  • Coping with Moving – See how you can make your family's move go smoothly and ease your child's anxieties.
  • 21st Century Dad – Not your father's father! Evolution of the dad from patriarch to involved parent.

    The promotional magazine will also include "Cheaper by the Dozen: A Look Inside" that includes interviews with the stars of the film and behind-the-scenes footage.

    "Partnering with Twentieth Century Fox allows both entities to show off the breadth of options available on VOD to cable viewers and to film fans," said Beth Sanford, vice president of marketing for Mag Rack. "The film deals with family issues in a light-hearted, entertaining way, so it seemed an obvious partnership for Mag Rack."

    Mag Rack's Modern Parent features all new programming that engages new and seasoned parents with information on the trials and rewards of child rearing. Modern Parent celebrates Father's Day in June with titles that focus on Dad's role in the family.

    About Mag Rack
    Mag Rack is the first service designed exclusively for on-demand television, launched by Rainbow Media Holdings, LLC in 2001. Mag Rack engages enthusiasts with a wide selection of "video magazines" about subjects that are personally relevant such as "Yoga Retreat," "Motorcycle Freedom" and "Inside Weddings." The service offers customers special interest programming not widely found on other channels with advanced DVD-like ability to fast-forward, rewind or pause the program. Mag Rack's value to cable operators reaches beyond excellent programming to also serve as an expert resource for marketing, branding and affiliate sales. For more information, visit

    Twentieth Century Fox
    Twentieth Century Fox is a subsidiary of News Corporation. News Corporation's diversified global operations in the United States, Canada, the United Kingdom, Australia, Latin America and the Pacific Basin include the production and distribution of motion pictures and television programming; television, satellite and cable broadcasting, the publication of newspapers, magazines and books; the production and distribution of promotional and advertising products and services; the development of digital broadcasting; the development of conditional access and subscriber management systems.

  • Press Contacts

    • Sommer Hixson
      Mag Rack