(New York, NY) March 7, 2005 – Mag Rack, the original on-demand network, today announced that Cyndy Cecil has been named Vice President of Programming, to drive the growing success of Mag Rack and sportskool, Rainbow Media's on-demand sports instruction network.
In this newly created position for both on-demand networks, Cyndy Cecil will be responsible for the creation, implementation and execution of the programming and scheduling strategy. Cecil oversees and directs all original production and programming acquisition activities and is responsible for all content scheduling, the creation of seasonal stunt programming and on-air promotion designed to drive usage, sampling and audience. Cecil is a key member of the senior management team driving the aggressive growth strategies set for Mag Rack and sportskool in 2005.
"Mag Rack is implementing our most ambitious programming slate since our launch three years ago and Cyndy is the inspiration we need to achieve our goals," said Dan Ronayne, senior vice president and general manager of Mag Rack and sportskool. "Her fresh ideas and expertise in creative promotions will prove instrumental as we continue to develop our consumer brands."
During her six-year tenure as Creative Director and Executive Producer at Showtime Networks, Ms. Cecil developed shows ranging from pop-culture programs, documentaries, "making-of" segments, red-carpet premieres and behind-the-scenes, including "Is America Ready for Queer as Folk?", "A Girl's Guide to Swell Movies", "At Reagan's Side" and "The New Scream Queens". She oversaw the creative direction for all segments and programs related to theatricals, original movies and series on the network, and spearheaded conceptual development, production, design and music for new channel launches and on-air graphic packages.
In addition, Cyndy spent eight years in various producer and promotions roles at Turner Networks (TNT, Cartoon, CNN, TBS), followed by a Promotions Director position at Europe TNT and Cartoon Network and Director of On-Air Promotions position at E! Entertainment Television.
Ms. Cecil holds a BA in Journalism from Georgia State University.
About Mag Rack
Mag Rack is the leading on-demand television network, launched by Rainbow Media in 2001. Mag Rack engages viewers with over 20 core program categories about subjects that are personally relevant, such as Yoga Retreat, Motorcycle Freedom, Guitar Xpress and 24seven gamer. The service offers special interest programming not widely found on other channels with advanced ability to fast-forward, rewind or pause the program. Every month, 40 total hours of content is 100% refreshed, so there's always something new to watch on Mag Rack.
sportskool marks the first and only video-on-demand television network designed to assist young athletes in attaining their athletic goals by allowing them to train any time, everyday, from their own home with world-renowned athletes. The network – featuring exclusive and original programming available only via VOD – launched with an extensive library of programming and the support of a comprehensive marketing campaign, including trade and consumer advertising and promotion, cross-channel promotion, and partnerships with youth and adult sports organizations.
About Rainbow Media Holdings LLC
A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; as well as the on-demand services: Mag Rack, sportskool, Uncensored On Demand, World Picks On Demand and World Picks Networks. Rainbow Media' s other businesses include its regional programming services – MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow Media is also a 50 percent partner in Fox Sports Net.