Mag Rack Partners With On Command to Deliver Original Video On Demand Programming to Hotels Nationwide

300,000 Plus Hotel Rooms Now Offer Video Magazines

New York, NY – March 10, 2003 – Mag Rack, Rainbow’s unique-video-on-demand (VOD)
service, announced today that it has partnered with On Command Corporation, a
leading provider of interactive in-room entertainment for the lodging industry,
to provide its original special interest video magazines to On Command’s digital
hotel base across the United States.

Starting in February 2004, visitors to more than 300,000 hotel rooms gained access
to Mag Rack’s five most popular video magazines.

Mag Rack’s initial program offering includes selections from “Classic
Cars,” “Motorcycle Freedom,” “Your Next Car,” “Yoga
Retreat” and “Personal Trainer.” Content is refreshed on a monthly

“Our partnership with On Command provides Mag Rack the opportunity to
continue to roll out its unique brand of on-demand programming to a nationwide
audience,” said Mark Romano, vice president of alternate technologies at
Mag Rack. “Many hotel guests are accustomed to in-room video on demand
services, and the availability of Mag Rack’s original programs will show them
that VOD means much more than just movies.”

“The addition of Mag Rack’s original video magazines to the On Command
platform of movies, television features, video games and music services further
solidifies our position as the leading content provider for the interactive
television offering in the lodging industry,” said Tad Walden, Chief Marketing
Officer for On Command Corporation. “Mag Rack offers programs and instructional
videos that simply cannot be found anywhere else, and hotel visitors are certain
to find them both informative and entertaining.”

About Mag Rack
Mag Rack is the first service designed exclusively for on-demand television,
launched by Rainbow Media Holdings, LLC in 2001. Mag Rack engages enthusiasts
with a wide selection of “video magazines” about subjects that are
personally relevant such as “Yoga Retreat,” “Motorcycle Freedom”
and “Inside Weddings.” The service offers customers special interest
programming not widely found on other channels with advanced DVD-like ability
to fast-forward, rewind or pause the program. For more information, visit

About On Command
On Command Corporation ( is a leading provider of in-room
entertainment technology to the lodging and cruise ship industries. On Command
is a wholly owned subsidiary of Liberty Media Corporation (NYSE: L,LMCB). On
Command entertainment services include: on-demand movies; television Internet
services using high-speed broadband connectivity; television email; short form
television features covering drama, comedy, news and sports; PlayStation video
games; and music-on-demand services through Instant Media Network, a majority-owned
subsidiary of On Command Corporation and the leading provider of digital on-demand
music services to the hotel industry. All On Command products are connected
to guest rooms and managed by leading edge video-on-demand navigational controls
and a state-of-the art guest user interface system. The guest menu system can
be customized by hotel properties to create a robust platform that services
the needs of On Command hotel partners and the traveling public. On Command
and its distribution network services more than 1,000,000 guest rooms, which
touch more than 300 million guests annually.

On Command’s direct served hotel properties are located in the United States,
Canada, Mexico and Spain. On Command distributors serve cruise ships operating
under the Royal Caribbean, Costa and Carnival flags. On Command hotel properties
include more than 100 of the most prestigious hotel chains and operators in
the lodging industry: Accor, Adam’s Mark Hotels & Resorts, Fairmont, Four
Seasons, Hilton Hotels Corporation, Hyatt, Loews, Marriott (Courtyard, Renaissance,
Fairfield Inn and Residence Inn), Radisson, Ramada, Six Continents Hotels (Inter-Continental,
Crowne Plaza and Holiday Inn), Starwood Hotels & Resorts (Westin, Sheraton,
W Hotels and Four Points), and Wyndham Hotels & Resorts.

About Rainbow Media Holdings LLC
A leader in sports, news and entertainment programming, Rainbow Media Holdings
LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media
owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel)
and WE: Women’s Entertainment; as well as the on-demand services: Mag Rack,
Uncensored On Demand, World Picks On Demand and World Picks Networks. Rainbow
Media’ s other businesses include its regional programming services – MetroChannels,
News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising
Sales Corporation and Rainbow Network Communications. Rainbow Media is also
a 50 percent partner in Fox Sports Net.

Press Contacts

  • Sommer Hixson
    Mag Rack
    (646) 831-0651

  • Todd Barrish Connors Communications