Mag Rack Teams Up With G-Net Media to Launch First On-Demand Service in America for Videogamers

"24seven Gamer" Debuts on Mag Rack in June 2004

New York, New York (May 27, 2004) – Mag Rack, the first service designed exclusively for on-demand television announces their partnership with g-NET Media, the premier producer and publisher of videogame-related programming, to launch 24seven gamer, the first VOD service about videogames in America.

Working in partnership with the Mag Rack programming team, g-NET will conceive, create, produce, and manage 24seven gamer's complete collection of various and diverse short-form video segments (average length: 10 minutes) that tap into different aspects of the gaming culture and experience.

"In keeping with Mag Rack's mission to provide niche audiences with a compelling, engaging television experience, 24seven gamer will be produce from the insider's perspective," says Jesse Raiford, Director, Production Operations for Mag Rack. "By partnering with g-NET, Mag Rack will be able to provide even the most discriminating "harcore" gamers with a fresh take on what's hot in the world of console gaming."

"Gamers love innovation, and g-NET's partnership with Mag Rack will demonstrate an entirely new way to experience and learn about today's hit games," says David Getson, CEO and co-founder of g-NET. "This blend of g-NET's insider information and Mag Rack's innovative and cutting-edge delivery format will really satisfy an otherwise underserved target audience."

24seven gamer programming will include:

  • iGuides @ Mag Rack: This VOD strategy guide for hit games will feature short video segments, narration, text, and graphics that detail core elements of gameplay. Topics include elements such as Characters, Weapons, Maps, and Walkthrough.

  • Hot List: Gamers love to make lists. Best this, worst that. "Hot List" is Mag Rack's "list" show, in which a rotating collection of witty, informed, relevant talking head commentators help flesh out juicy lists (for example: Hottest Videogame Babes; Most Under/Overrated; Most Influential; Best Vintage Game) while illustrating and animating their thoughts and words with humorously edited videogame footage.

  • Insider E3 Coverage: While the Electronic Entertainment Exposition (E3) is exhaustively covered online and in the magazines, it remains virtually untouched on TV. 24seven's E3 coverage will bring the future of gaming to the homes of millions of curious gamers with this special insider's view of what the industry will be introducing down the road.

    Mag Rack is the first service designed exclusively for on-demand television, launched by Rainbow Media Holdings, LLC in 2001. Mag Rack engages enthusiasts with a wide selection of "video magazines" about subjects that are personally relevant such as "Yoga Retreat," "Motorcycle Freedom" and "Guitar Xpress." The service offers customers special interest programming not widely found on other channels with advanced DVD-like ability to fast-forward, rewind or pause the program. For more information, visit

    g-NET Media LLC, formed in 2001, has quickly become the leader in videogame-related entertainment establishing itself in through its two divisions: g-NET Productions (TV and Broadband distribution) and g-NET Publishing (Retail distribution). g-NET reaches into more than 100 million homes through projects such as the first-ever Videogame Awards Show with Spike TV as well as through their development and production of original video programming for AOL Games, including the popular "First Tip" and "Players Club" franchises, and their recently launched line of iGuides: interactive DVD guides for hit games.

  • Press Contacts

    • For Mag Rack:
      Sommer Hixson

    • Cataldi PR
      Sal Cataldi

    • For g-NET Media:
      Rubenstein Public Relations
      Sarah Greenberg