Mag Rack Unwraps "Holidays On Demand" November 18

Original Programming Includes 2005 "Gift Guides" For Photography, Motorcycles and Video Games

On Demand Specials Premiere Weekly For Thanksgiving,
Hanukkah and Christmas

November 8, 2004, New York, NY- Mag Rack, the first television network designed exclusively for video-on-demand, announced today the launch of its five-week holiday programming promotion, "Holidays On Demand," beginning Thursday, November 18. The first of its kind for the network, "Holidays On Demand" features a wide variety of seasonal programs across ten different categories, and includes original 2005 holiday "gift guides" for the latest motorcycles, photo equipment and video games.

"Holidays On Demand," which also offers programs for cooking, automotive, crafts, astronomy, music, kids and more, will debut programs weekly to correspond with Thanksgiving, Hanukkah and Christmas. Natalie Jackson, host of Mag Rack's Motorcycle Freedom and Jonathan Drubner, host of Mag Rack's 24seven gamer, will serve as on-air co-hosts for "Holidays On Demand."

"Mag Rack's 'Holidays On Demand' is a festive guide for making the most of the season," says Dan Ronayne, general manager and senior vice president for Mag Rack. "Our recipes, decorating tips and gift ideas are all available on-demand, which is perfect for viewers with hectic holiday schedules. Plus, we needed just the right platform to reveal our secret fruitcake recipe."

The following is a complete schedule for "Holidays On Demand" (Please note that some programs extend beyond one week):

November 18 through November 24:
Turkey Special (Cook with the Pros)
Gravy & Carving (Cook with the Pros)
Ice Racers (Wild Wheels)
The Snow Queen (Mag Rack Kids Club)
2005 Motorcycle Gift Guide (Motorcycle Freedom) – through December 15

November 25 through December 1:
Turkey Leftovers (Cook with the Pros)
Choosing a Christmas Tree (Let's Go Garden)- through December 25
Holiday Cartooning (Mag Rack Kids Club)
Holiday Sewing (Holiday Exclusive)
2005 Camera Gift Guide (Photography Close-Up) -through December 25

December 2 through December 8:
Hanukkah Surprises (Cook with the Pros)
Hanukkah Special (Holiday Exclusive)
2005 Video Game Gift Guide (24seven gamer) – through December 25
Holiday Tree (Mag Rack Kids Club)

December 9 through December 15:
Holiday Elegance (Cook with the Pros)
Jingle Bell Rock (Guitar Xpress) – through December 25
Silent Night (Guitar Xpress) – through December 25
Candid Photos (Photography Close-Up)
Billy & The Christmas Tree (Mag Rack Kids Club)
Wreaths (Let's Go Garden)

December 16 through December 25:
Holiday Classics (Cook with the Pros)
Stars of Winter (Mission: Space)
Billy Saves Christmas (Mag Rack Kids Club)
Holiday Fruitcake (Cook with the Pros)
Holly & Ivy (Let's Go Garden)

Natalie Jackson, host of Mag Rack's Motorcycle Freedom, has ridden a host of bikes from Suzuki, Honda, Yamaha and Kawasaki. She has also tested the Harley Sportster; the Buell Lightning and Firebolt; the Yamaha FZ6; Aprillia RSV Sport and RSVR Factory. Since 2001 she has been Miss Formula USA. She has also held the title of Chrome Girl for Custom Chrome; Arai Girl for Arai Helmets; Erion Honda Umbrella Girl; World Superbike Girl; BMW Boxercup Girl and Tool Time Girl for Home Depot.

As ongoing writer, producer and host of Mag Rack's 24seven gamer, Jonathan Drubner has found himself in the enviable position of playing videogames?a lot. Jonathan is also writer, producer and the voice of AOL Games original programming, not to mention the voice of a dozen characters in Spike TV's Videogame Awards. He has just completed his third year of writing for The ESPY Awards and has hosted programs for the Outdoor Life Network. Jonathan performs standup comedy throughout New York City and is still aglow from the praise he received while touring the short film festival circuit with his third award-winning cinematic achievement, the musical comedy, "Antiterror Man".

About Mag Rack
Mag Rack is the leading television network for on-demand technology, launched by Rainbow Media in 2001. Mag Rack engages viewers with over 20 core program categories about subjects that are personally relevant, such as Yoga Retreat, Motorcycle Freedom, Guitar Xpress and Inside Weddings. The service offers special interest programming not widely found on other channels with advanced ability to fast-forward, rewind or pause the program. Every month, 40 total hours of content is 100% refreshed, so there's always something new to watch on Mag Rack.

About Rainbow Media Holdings LLC:
A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; as well as the on-demand services: Mag Rack, Uncensored On Demand, World Picks On Demand and World Picks Networks. Rainbow Media' s other businesses include its regional programming services – MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow Media is also a 50 percent partner in Fox Sports Net.

Press Contacts

  • Sommer Hixson
    Director of Public Relations
    Mag Rack
    646-273-7383 or 646-831-0651

  • Kas Rigas
    Dan Klores Communications
    212-981-5189 or 212-981-5211