NEW YORK, NY, July 30, 2007 AMC announced today that Melissa Wasserman has been named Vice President of advertising sales marketing for the network. Wasserman was formerly VP of Marketing Activation and Promotion at CBS Radio. In her new role, she will oversee ad sales marketing for both the network and online. Specifically, her mandate will focus on developing innovative sales and marketing strategies for AMC's growing programming slate, branded environment, and multi-platform opportunities. She reports to Linda Schupack, Senior Vice President of Marketing for AMC.
"We are thrilled to have Melissa join our team at his particular time in AMC's history," said Schupack. "Her wide-ranging experience is ideally suited to this ever-changing multi-platform universe, particularly with the exciting launch of AMC's new originals. We look forward to working closely with Melissa to maximize the network's already successful brand campaigns and are confident that she will thrive as we look ahead to the future of AMC."
Wasserman began her career at MTV in 1992 as the Manager of Affiliate Marketing for several hit television shows such as Beavis and Butt-head, The Real World, the Video Music Awards and Choose or Loose. From there she moved to VH1 serving as the Director of Consumer Marketing, leading award winning efforts for the network during a critical growth period. Since then, Wasserman has spearheaded the development of promotional platforms for such companies as Pepsi Cola North America/TLP, MW Media Marketing and Promotion and most recently CBS Radio Altitude Group. As Vice president of Marketing and Promotion at CBS Radio Altitude Group, Wasserman led campaigns between national clients and 140 CBS radio stations in the United States and managed programs valued at $100MM with clients including GM, Chrysler, Panasonic, AOL, Monster.com, Turner and ATT.
She has won several awards and honors for her work including CTAM Gold for VH1 Behind the Music, Divas Live, VH1 Honors; CTAM Silver for Pop Up Video, VH1 Divas Live; Promax Silver for VH1 Behind the Music, VH1 Fashion Awards; LA Ad Club Award for VH1 Behind the Music; and the 2006 Adweek Buzz Award for an AOL radio campaign.
Wasserman has a Bachelor of Science from Cornell University and resides with her husband and two daughters in Chappaqua, NY.
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 91,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards, and three Golden Globe® nominations for its first original movie, "Broken Trail."
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.