NonStop Television and VOOM HD Networks to Take Rush HD Channel into Nordic and Baltic Markets

RUSH HD Becomes Second VOOM Channel Distributed by NonStop

New York, NY / Stockholm, Sweden – June 19, 2008 – Furthering the reach of its newly launched international RUSH HD channel, VOOM HD Networks has announced that NonStop Television AB will distribute RUSH HD into the Nordic and Baltic regions. Today’s news, which adds a second channel to the companies’ current agreement, was fueled by NonStop’s success with the VOOM HD brand, as well as the growing global demand for high-quality action sports programming.

Delivered in 1080i format high-definition with Dolby Digital 5.1 surround sound, RUSH HD is a 24/7 high-definition channel dedicated to extreme sports and adrenaline-filled travel. Its pulse-pounding programming includes adrenaline-packed competitions featuring some of the world’s best athletes across a wide range of sports and one-of-a-kind expeditions into remote, uncharted territories. The channel, a strong performer for VOOM in the United States, recently made its international debut on BSkyB’s digital satellite platform in the United Kingdom.

"The early-adopting Nordic and Baltic markets are a natural next step for us with RUSH HD, and the team at NonStop has clearly demonstrated its strength in these regions through its success with VOOM HD, our first channel to launch globally," said Glenn Oakley, Senior Vice President, Global Operations and Business Development for VOOM HD Networks. "We look forward to NonStop’s continued success with RUSH HD."

Since initiating their distribution agreement in October 2006, VOOM HD Networks and NonStop Television AB have enjoyed great success in establishing the VOOM HD brand in the Scandinavian and Baltic regions. The VOOM HD channel is currently available in Sweden, Denmark, Norway, Finland, Lithuania, Estonia and Latvia through leading operators.

"After our great success with VOOM HD, we are very happy to take on distribution of another high-profile HD channel from VOOM HD Networks," said Ignas Scheynius, CEO of NonStop Television. "RUSH HD makes a great complement to our lineup of niche channels."

In addition to RUSH HD, NonStop will represent standard-definition (SD) distribution of the channel.

About NonStop Television AB
VOOM HD is distributed by NonStop Television AB, a company within the Millennium Media Group AB (MMG) based in Stockholm, through an agreement with VOOM HD Holdings LLC. The NonStop Television’s channel portfolio also includes the entertainment channel Star!, the action movie channel Showtime, the quality movie channel Silver, the HDTV-channel LUXE.TV as well as the classical music channel Mezzo. MMG also holds the subsidiaries: NonStop Entertainment AB, NonStop Sales AB and PrimeText International AB. Read more at

About VOOM HD Networks
The VOOM HD Networks ( comprise the world’s largest suite of high-definition channels. VOOM HD Networks carry programming produced exclusively in true high-definition and 5.1 Dolby® Digital surround sound, in categories as diverse as sports, movies, fashion, music and art. The VOOM HD Networks’ 15 HDTV channels are available in the U.S. on Cablevision’s iO digital cable service. A 24/7 global VOOM HD channel is widely distributed throughout Asia and Europe. Rush HD, its second global channel, is distributed in the UK and Ireland on BSkyB, one of the world’s premier platforms. Building on Rainbow Media Holdings LLC’s history of original programming innovation, the VOOM HD Networks were developed by Rainbow to meet the growing worldwide demand for quality high-definition programming.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York’s Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.

Press Contacts

  • Ebba Bjelkholm
    Press Manager. Nonstop Television AB
    Direct phone: +46 8 673 9943
    Mobile: +46 70 754 9943

    Marylou Johnston / Kristien Brada-Thompson
    Priority Public Relations
    Phone: +33 493 80 25 81 / 1-661-964-0333
    Email: /

    Marlea Willis, VOOM HD Networks
    Tel: 1-646-273-7375