WE tv

Premiere of WE tv’s Marriage Boot Camp: Reality Stars Delivers More Than 1.3 Million Total Viewers

Newest Addition to Original Franchise Ranks #5 Among Women 25-54 and #7
Among Women 18-49 on Friday Night

NEW YORK, NY – June 4, 2014 – The premiere of WE tv’s Marriage Boot Camp: Reality Stars enjoyed its highest ever franchise debut, delivering more than 1.3 million total viewers to the network during its premiere on Friday night, plus three days of DVR playback.  The series ranked #5 among W25-54 and #7 among W18-49 out of all cable networks on Friday night, and #1 in its time period (9-10 pm) among the female demos.  The premiere also ranked #1 on Nielsen Social among cable prime time reality series.

  • P2+:  1.33 million
  • A18-49:  765,000
  • A25-54:  763,000
  • W25-54:  631,000
  • W18-49:  599,000

“The popularity of the reality stars featured in Marriage Boot Camp, coupled with the drama and energy of the show, made this premiere the most watched ever in the three-season history of this successful franchise,” said Marc Juris, WE tv’s president.  “Marriage Boot Camp joins a line-up of successful launches this year, from new shows like SWV Reunited to returning favorites like Mary Mary and L.A. Hair.  It’s an exciting time at WE tv as more viewers continue to connect with our programming both on the linear network and in social media.”

In the newest season of WE tv’s popular Marriage Boot Camp franchise, some of TV’s most famous reality stars are pushed to the limit, emotionally and physically, to see if their relationships are worth saving or determine if it’s time to call it quits.  Joining the Boot Camp house and in desperate need of relationship therapy from husband and wife counseling team Jim and Elizabeth Carroll, are: Jenni “JWoww” Farley and fiancé Roger Matthews (“Jersey Shore,” “Snooki & JWoww”); Trista & Ryan Sutter (“The Bachelor,” “The Bachelorette”); Gretchen Rossi and fiancé Slade Smiley (“The Real Housewives of Orange County”); Traci Braxton and Kevin Surratt (“Braxton Family Values”); and Tanisha Thomas and Clive Muir (“Bad Girls Club”).  The five couples are forced to dig deep and put in the hard work necessary to save their relationships while checking their celebrity at the door.  It’s up to them to decide if love trumps all as they participate in some of the most jaw-dropping exercises and drills, specifically designed to figure out what is crippling their relationships.

Produced for WE tv by Thinkfactory Media and executive produced by Adam Freeman, Adam Reed, Scott Teti and Leslie Greif.  Lauren Gellert and Suzanne Murch are the executive producers for WE tv.

Source: Nielsen. MBC Reality Stars, Fri 5/30/14 9p-10p. Live+3 for AA 000s, best MBC season premiere for these demos (vs S1 on 5/31/13 & S2 on 3/7/14); Live+SD: Ad-supp cable program ranker, 8p-11p & prog-based cable ranker 9p-10p (excl sports).  Nielsen Social: Fri 5/30/14, ranked on Cable, Primetime, Reality Series, all episodes. Subject to qualifications by request.

About WE tv
WE tv’s popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Mary Mary and Marriage Boot Camp, among many others.  WE tv will debut its first scripted series, The Divide, from Richard LaGravenese and Tony Goldwyn, this July. Audiences connect to WE tv online at WEtv.com, on demand and in social media. WE tv is owned and operated by AMC Networks Inc., alongside its sister channels AMC, IFC and SundanceTV, and is available in over 85 million U.S. homes and across all platforms.

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