Rainbow Advertising Sales Corporation Launches Client Activation Team

Terry Holmstrom Appointed Vice President of Client Activation

NEW YORK, NY, March 12, 2007 – Rainbow Advertising Sales Corporation (RASCO), the advertising arm of parent company Rainbow Media Holdings LLC, announced today they will launch a Client Activation Team, a new division created to meet the needs of the advertising community for multi-platform, integrated and cross-marketing deals. The Client Activation Team will leverage the power of Rainbow's portfolio of brands including AMC, fuse, and WEtv across each of its multiple media platforms with linear TV networks, online, on Demand, mobile, on-site and outdoors, providing media and marketing solutions beyond a traditional media buy. Leading the team will be Terry Holmstrom who has been named Vice President of Client Activation and will report to Bill Rosolie, EVP of Rainbow national network advertising sales.

"The Client Activation team will maximize the power of Rainbow's national networks including AMC, fuse, and WE to provide unique value to advertisers looking to brand their messages in an effective, ubiquitous way within an ever-changing and growing landscape of new media," said Rosolie. "As an entertainment company, Rainbow Media has the ability to create innovative media and marketing solutions for our partners and Terry's experience and skill-set makes her dually-prepared to lead this charge. During her career, she has been instrumental in the development of numerous award-winning promotions, consumer marketing and advertising campaigns and we welcome her to the Rainbow team."

"I'm excited about joining Rainbow and leading the new Client Activation Team. Having one centralized unit, within the larger Rainbow ad sales environment, enables us to strategically create cross-platform, multi-media opportunities that deliver a unique value proposition to our clients and continues Rainbow's position as to be a forward-thinking, progressive media and entertainment company," stated Holmstrom.

Prior to joining Rainbow, Holmstrom was Vice President, Promotions Marketing for ABC Cable Networks Group where she was responsible for the strategic oversight, management and implementation of national consumer promotions and related marketing partnerships with advertisers for ABC Kids Network Sales. Prior Holmstrom was Vice President, Marketing & Promotions for ABC Family & Kids Sales. In this position, Holmstrom oversaw the development and implementation of ad sales marketing and promotions for the division which was responsible for both adult and kids advertising sales on ABC Family, Toon Disney, the Saturday morning kids block on ABC-TV and Buena Vista syndicated block, Disney 1, Too. She was Vice President of Ad Sales Marketing at Fox Family Worldwide, overseeing Fox Family and Fox Kids marketing & promotions and also spent 14 years at Nickelodeon as Director, Promotion Marketing where she helped create the Kids Choice Awards and Slime Time Live.

Holmstrom was a key member of the team that forged the successful Nickelodeon and Kraft strategic alliance that garnered a Gold Reggie Award in 1997 and a Silver Reggie in 1998 from the Promotion Marketing Association a 3-D Nogglevision and Nickelodeon O-Scope. In 1999, her efforts garnered Nickelodeon three Golden Marble Promotion Awards from KidScreen magazine in recognition of outstanding promotional partnerships.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.

Press Contacts

  • Lisa Rogen
    Rainbow Media