Rainbow Advertising Sales Corporation (RASCO), a division of Rainbow Media Holdings, Inc., has signed an integrated marketing deal with FOX News, including targeted media buys and sponsorships on various Rainbow television properties and in Rainbow parent Cablevision Systems Corporation’s (NYSE: CVC) Clearview Cinemas and The Wiz stores. The announcement was made by RASCO President and Chief Operating Officer David Kline. Advertisements will begin appearing on Monday, January 24th.
“RASCO has built a strong reputation among advertisers and media buyers by developing highly creative advertising and sponsorship opportunities,” said Kline. “As part of the Cablevision family of telecommunication and entertainment businesses, RASCO is able to provide Fox News with a truly unique opportunity to reach its target audience on a number of levels.”
The deal, which was brokered by the Dom Camera Associates, Inc. media-buying division, includes: media buys across targeted cable networks on the New York Interconnect as well as Metro Traffic & Weather; the entire tri-state ring of the News 12 Networks; sponsorship of multiple programs and vignettes on American Movie Classics; sponsorship of New York Islanders telecasts on FOX Sports Net New York and MSG Network; advertizing at targeted Clearview Cinemas theatres; and placement of Fox News on television sets at all The Wiz locations during key political periods.
“We’re always looking for a way to maximize our media dollars. RASCO brought together a number of media properties that gave us strong exposure in the New York DMA,” said Jason Klarman, vice president of marketing at Fox News.
“The team of sales professionals at RASCO worked with us to create one package that would reach the target audience in markets that no other sales organization could cover as well,” added Dom Camera, CEO of Dom Camera Associates. “As media buyers, we look for simple solutions to complex strategies, and we found that all under one roof at RASCO.”
FOX News operates the FOX News Channel, a general news service covering breaking news as well as sports, entertainment and business news, and FOX News Edge, a national news feed provided to member news affiliates. FNC is available in more than 44 million homes. FOX News also produces FOX News Sunday, the Sunday public affairs program which airs on FOX Broadcasting. FOX News is owned by News Corp.
Dom Camera Associates, Inc. (DCA) offers clients a full range of media services, including planning, buying and pre- and post-analysis. Presently, DCA plans and places $35,000,000 in local, regional and national media. DCA’s media staff is experienced, knowledgeable and effective in media negotiations including television, radio, print, outdoor, Internet and in-home.
Formed in 1984, Rainbow Advertising Sales Corporation (RASCO), the advertising division of Rainbow Media Holdings, Inc., is now the cable industry’s largest and most diverse advertising representation firm. With a staff of nearly 500 sales professionals in 32 offices nationwide, RASCO manages ten divisions including: Local, New York Interconnect (NYI), Regional News Rep (RNR), News 12 Sales, Northern Ohio Interconnect (NOI), MetroChannels, MuchMusic USA, Bravo Networks, AMC Networks and New Media Sales. In 1999, RASCO billed approximately $250 million across the 10 divisions it manages.
Rainbow Media Holdings, Inc.
Dan Klores Associates, Inc.
Sean Cassidy/Andrea Thabit