Rainbow Media “Joins the Fight” with Cable Positive to Raise HIV/AIDS Awareness

“Weapons of Mass Instruction” Public Service Announcement Airs
Throughout December in Support of World Aids Day on December 1

New York, NY, November 28, 2005 – Rainbow Media Holdings LLC announced today their support of Cable Positive’s Join the Fight, an HIV/AIDS Awareness and Prevention Public Service Campaign. Beginning on November 28 and running throughout the month of December, the PSA “Weapons of Mass Instruction” will feature messages from such distinguished celebrities as Actors Billy Crudup and Matthew Broderick, NBA star Allan Houston, Actress Rosario Dawson and Comedian/Actor Jimmy Fallon. “Weapons of Mass Instruction” will air across all the Rainbow Media networks including AMC, IFC, WE, fuse, Rainbow Sports and also exclusively proceeding film trailers at the IFC Center.

Cable Positive joins forces with hundreds of community-based AIDS service organizations across the United States as part of this nationwide initiative to support World AIDS Day to promote HIV/AIDS awareness and prevention. Cable Positive is supplying cable network and system partners, free of charge, with “Weapons of Mass Instruction” PSA’s. Launched in support of World AIDS Day, December 1, the successful campaign’s website (cablepositive.org/join the fight) has received more than 2 million hits.

About Cable Positive
Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable’s resources in the fight against AIDS. Cable Positive will mobilize the talents, resources, access and influence of the cable and telecommunications industry to raise HIV/AIDS awareness; support HIV/AIDS education, prevention and care; and strive to end stigma by creating a more compassionate climate for people whose lives have been affected by HIV or AIDS. Cable Positive has grown to include supporters from every major cable network, multiple system operator, cable system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. Since 1992, Cable Positive has raised more than $14.9 million in the fight against HIV/AIDS. For more information about Cable Positive, call 212.459.1502 or log on to www.cablepositive.org.

About Rainbow Media Holdings LLC
A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country’s most compelling and dynamic programming with linear networks including national networks – AMC, fuse, IFC (The Independent Film Channel) and WE: Women’s Entertainment; its regional programming service – Rainbow Sports Networks; on-demand networks including Mag Rack and sportskool; and the largest suite of high definition channels available anywhere – the VOOM HD Networks. Rainbow’s other businesses include its film distribution, production and exhibition division – IFC Entertainment; in addition to its advertising sales division – Rainbow Advertising Sales Corporation – and its full service network programming origination and distribution company – Rainbow Network Communications.

Press Contacts

  • Ingrid Principe