Rainbow Media's VOOM HD Programming is a Hit in Asia

iD Distribution Licenses nearly 170 Hours of High-Definition Content to Broadcasters in Japan, China, Hong Kong, India, Korea, Thailand and Singapore

New York, NY – October 24, 2006 – Demonstrating the global strength and appeal of Rainbow Media's VOOM HD brands, London based iD Distribution has licensed nearly 170 hours of high-definition (HD) programming to broadcasters throughout Asia over the last 12 months. These deals expand VOOM HD content further into Japan, China, Hong Kong, India, Korea, Thailand and Singapore, and selected from VOOM HD's 15 distinct HD channels, the largest suite of high-definition programming in the world.

"Rainbow is a global leader in high-definition programming, thanks to the diversity of VOOM HD Networks' original series and specials," said Greg Moyer, VOOM HD's General Manager. "We are pleased to see the appeal of this brand resonate with more and more people throughout the world, and we're particularly happy with the solid response from Asia."

Added Glenn Oakley, Rainbow's Senior Vice President, Business Development, "As the world's appetite for HD programming continues to grow, we are ideally poised to offer broadcasters a wide ranging variety of compelling series and specials that cover the gambit of tastes, lifestyle and interests. iD Distribution has done a fantastic job on behalf of our programming catalogue, and we are delighted to work with broadcasters of such high caliber throughout Asia."

Simon Nichols, iD Distribution's Sales Executive who is set to attend the Asia Television Forum later this year, said: "Rainbow's broad spectrum of programming, both in its HD catalogue and through its general entertainment and informational content as well as the production values and subject matter are in sync with global demand and we look forward to continuing to advance the worldwide reach of Rainbow's brilliant programming."

Among the Asian-based broadcasters licensing Rainbow's VOOM HD Networks' programming are:

China's CCTV HD, which licensed 10 hours, including 15 half-hour episodes of Reservations Required (15×30') and five half-hour episodes of Ultra Space.

Hong Kong's ATV, which picked up 13 episodes of Gallery Tours and 12 episodes of Magnificent Obsessions, while TVB Hong Kong signed up for full-series orders for Reservations Required and Ultra Space.

Korea's OnMedia, which picked up the Reservations Required series. CJ Media licensed the limited series Full Frontal Fashion Miami and a one-hour special entitled Swim Suits Secrets Revealed for its Korean audience.

UBC Thailand, which licensed a mix of art and lifestyle series, including Reservations Required, Ultra Space, Gallery Tours, Art In Unexpected Places and Magnificent Obsessions.

Discovery India, which caught the fashion bug, licensing Rainbow's Full Frontal Fashion London, Full Frontal Fashion New York, Full Frontal Fashion Milan and Full Frontal Fashion Paris for its viewers. Its sister platform, Discovery Asia, licensed six one-hour episodes of Ultra Eye for its fashion conscious audience.

Singapore's Media Corp HD, which picked up Reservations Required and Ultra Space series; MediaCorp News signed on for 25 half-hour episodes of Behind the Label and Singapore Air selected one episode of Behind the Label and Reservations Required to entertain its travelers.

Fox Japan, which picked up nearly 40 hours of programming, including Full Frontal Fashion London (4 x 60'), Full Frontal Fashion Milan (6 x 60') and Full Frontal Fashion Paris (6×60') as well as Party Flash (7×30'), Beauty Minute Makeover (5×60'), Yoga (19×5'), Style Pulse (3x 60'), Where D'ya Get That (5×1'), Reservations Required (15×30') and Behind The Label (25×30').

Since launching its global expansion initiative one year ago, Rainbow Media-through iD Distribution-has sold programming from its VOOM HD, WE tv, Mag Rack and sportskool brands to broadcasters around the world, including China, Japan, Thailand, Singapore, United Kingdom, Scandinavia, Italy, Greece, Cyprus, Lebanon, Australia, New Zealand, India and South Africa.

About iD Distribution
iD Distribution is a dynamic company launched in 2004 with the investment backing of Ingenious Media. Working with some of the top UK and US production companies and broadcasters representing a new and exciting catalogue of programs and formats in the entertainment, factual, reality and lifestyle genres, iD Distribution is committed to providing the best service to production companies and broadcasters.

About VOOM HD Networks
VOOM HD Networks is the largest suite of high definition channels available anywhere, produced exclusively in high definition for distribution in the United States through satellite and cable operators. The VOOM HD Networks carry programming in categories as diverse as sports, movies, fashion, music and art. Today, the VOOM HD Networks are available nationally on Echostar's DISH Network. The VOOM HD Networks were developed by Rainbow Media to meet the growing demand for quality high definition programming, building on Rainbow Media's history of original programming innovation.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.

Press Contacts

  • Marylou Johnston
    Priority Public Relations - Europe

    Kristien Brada Thompson
    Priority Public Relations - USA
    (661) 964-0333

    Kristen Andersen
    Rainbow Media
    (917) 542-6246