NEW YORK, (June 2, 2004) – Rainbow Advertising Sales Corporation (RASCO), the advertising subsidiary of Rainbow Media Holdings LLC, has announced the promotion of Ralph Cerenzio to Senior Vice President, Ad Sales for Rainbow Media's News 12 Networks. It was announced today by David L. Kline, President and Chief Operating Officer, RASCO.
A 22-year veteran of the company, Cerenzio, 44, most recently served as Vice President, News 12 Networks Ad Sales. In his new position as Senior Vice President, Cerenzio will develop and implement all strategic and tactical advertising sales plans for the five News 12 operations in the New York tri-state area. In addition, he will be responsible for the national and regional advertising sales for Rainbow Media's Metro Traffic & Weather channel. He will continue to report to David L. Kline. Cerenzio began his career at Cablevision's New Jersey office selling subscription sales and then headed up local ad sales for the entire state. In 1989, Cerenzio was promoted and moved to the 530 Fifth Avenue, New York City office where he is still located, to begin selling News 12 Networks to Manhattan-based ad buyers. Cerenzio, who resides in Bergen County, New Jersey, graduated from Fordham University with a B.S. in Business Administration
News 12 Networks is the first, largest, and most watched regional news service in the nation, and delivers local news 24-hours a day to more than 3.3 million cable homes in the New York tri-state area. News 12 Networks is made up of five individual local news channels serving the areas of the Bronx, Connecticut, Long Island, New Jersey and Westchester County. Formed in 1984, RASCO is the cable industry's most diverse advertising representation firm. With a staff of more than 485 sales professionals in 23 offices nationwide, in addition to News 12 Networks/Metro Traffic & Weather Ad Sales, RASCO's divisions include: AMC/WE: Women's Entertainment Networks Ad Sales, Cablevision Ad Sales, Fuse Ad Sales, Rainbow Direct, The New York Interconnect, MSG/Fox Sports Net NY Ad Sales.
About Rainbow Media Holdings LLC
A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; as well as the on-demand services: Mag Rack, sportskool, IFC Films On Demand, Uncensored On Demand, World Picks On Demand and World Picks Networks. Rainbow Media's other businesses include its regional programming services – MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow Media is also a 50 percent partner in Fox Sports Net.