NEW YORK, NY – January 31, 2011 – Rosie Pisani has been named senior vice president of marketing for WE tv and Wedding Central, it was announced today by Kim Martin, president and general manager of the networks, to whom Pisani will report. As a consultant to the women’s networks for the past several months, Pisani has been instrumental in developing WE tv’s recent brand refresh and new tagline, "Life As WE Know It," which signifies the connection women share on the wild ride of relationships during life’s defining moments.
"Rosie has a successful history of working with Rainbow and other companies to develop creative, strategic branding and campaigns that effectively communicate that positioning to viewers and the industry," said Martin. "She will be instrumental in continuing to build the WE tv brand and further developing Wedding Central as the first and only 24/7 destination for wedding content. We’re thrilled that she’s a part of our senior leadership team."
In her new role, Pisani will oversee the WE tv and Wedding Central brands and their positioning to consumers, distributors and advertisers. She will also lead the creative vision and execution of the networks’ marketing campaigns to support its original programming, acquisitions and network initiatives. Additionally, Pisani will oversee all partnerships, event marketing and public affairs campaigns.
Prior to this appointment, Pisani spent several years as a marketing consultant to various cable networks including WE tv and sister network, IFC. Previously she was the senior vice president of creative services for Rainbow Media where she managed all on-air and print design services for each of the company’s networks. Prior to that she worked at Showtime Networks as the director of acquisition marketing where she managed direct marketing campaigns for Showtime and The Movie Channel. Pisani began her career at WLIR-FM radio station as a music and program director.
Pisani graduated from St. John’s University with a bachelor’s degree in marketing/ communication arts. She is a member of CTAM and WICT.
About WE tv
WE tv (www.wetv.com) is the women’s network devoted to the wild ride of relationships during life’s defining moments. The original series, including Downsized, Joan & Melissa: Joan Knows Best? and hit wedding shows – Bridezillas and My Fair Wedding with David Tutera, among others – underscore the network’s brand position and tagline, Life As WE Know It, which signifies the connection that women share based on similar life experiences. Whether it’s the thrill of getting married, the drama of family chaos or the excitement of a second chance, the stories on WE tv allow women to see themselves, someone they know or someone they’d love to know. Owned and operated by Rainbow Media Holdings LLC, WE tv is available in over 76 million homes and is available in HD and on demand.
About Wedding Central
Wedding Central (www.WeddingCentral.com) is the first and only 24/7 destination where women, who are fascinated by all things wedding related, can go to get engaged in and entertained by the aspiration and drama of weddings. The network features programming that focuses on dating, relationships and weddings, including series such as Rich Bride, Poor Bride, Bride vs. Bride, and the popular hit series, Bridezillas; and specials Wedding Cake Masters, Amazing Wedding Gowns and The Wedding Planners. Wedding Central is owned and operated by Rainbow Media Holdings LLC and is available on Cablevision’s iO digital cable service, Mediacom’s digital basic tier and Time Warner Cable’s East Region digital basic tier.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.