NEW YORK, NY, APRIL 12, 2005 – WE: Women's Entertainment today released solid ratings performance for Saturday, April 9, due in part to the network's airing of the royal wedding and one-hour wrap-up special of Prince Charles and Mrs. Camilla Parker Bowles. According to Nielsen data, WE's HH primetime average (8p-11p) for Saturday, April 9th was a 0.44, up 91% over the same time period a year ago (April 04 – 0.23 primetime HH rating). This rating is 57% higher than the April 2005 average primetime HH rating to date (0.28), and 91% higher than the season to date (04 vs 05) average primetime HH rating (0.23).
The highest rated telecast of the day was WE's one-hour wedding wrap-up special at
9 pm with a 0.63 HH rating. In addition, it is the highest rated special EVER to air on WE, and is also the network's highest rated special as compared to season to date (04 vs 05), April to date, and 2005 year to date numbers.
"This record ratings performance signifies WE's aggressive strides in becoming a premiere destination for relevant programming that resonates with our viewers," said Kim Martin, Executive Vice President & GM, WE: Women's Entertainment. "When I joined WE three months ago it was our vision to produce original programming and allow flexibility in our schedule that positions the network as a unique offering in the mindset of both cable operators and viewers. The results are in and they speak for themselves – WE is moving to the forefront of women's entertainment."
WE's one-hour wedding wrap-up special, hosted by CBS News Correspondent Mika Brzezinski, covered all the fashion, protocol, gossip and history of the day and featured footage of the event along with wedding commentary by royal experts including British royal watcher and editor of Majesty Magazine, Ingrid Seward, and best-selling author and journalist, Diane Clehane.
About WE: Women's Entertainment
WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services, which also includes AMC and IFC Companies. WE: Women's Entertainment features the largest collection of women's interest films, inspiring original series and topical specials. The network is currently available in over 55 million homes.
Source: Nielsen Media Research, 4/9/05 Charles & Camilla's Wedding Day WE Exclusive, compared to all Total Day M-Su 6a-6a telecasts for WE's History (12/31/01-4/10/05), 04-05 STD (9/27/04-4/10/05), and 2005 Calendar Year (12/27/04-4/10/05)