Singing In The Shower Gets a Whole New Tune as Fans Strip Down and Lather Up on Fox Sports Net

Shower, Sing and Win Promotion Gives 12 Fans from Tampa/St. Pete a Chance to Clean Up Their Acts with Wet Renditions of "Take Me Out to the Ballgame"

Viewer Voting to Determine Which Sudsy Singer Wins Appearance on
Fox Sports Net's Best Damn Sports Show Period

(SUNRISE, FL) – What would it take to convince you to strip down to only a bathing suit, jump into a shower and lather up, while singing one of America's classic sports songs for an audience of hundreds of thousands of television viewers?

Not a chance? Well, that's exactly what a whole bunch of guys from the greater Tampa/St. Petersburg area have done as Fox Sports Net and Old Spice High Endurance Body Wash spent the summer searching for local baseball fans willing to sing their hearts out for all of Florida to see as part of the Old Spice High Endurance Body Wash Shower, Sing and Win promotion.

Beginning August 27, Fox Sports Net viewers will have the chance to see the television debut of the 12 "best of the best" Shower, Sing and Win contestants from the Tampa/ St. Petersburg area – some might call them the "worst of the worst" – as they belt out their renditions of "Take Me Out to the Ballgame" in a portable shower during Fox Sports Net's live baseball coverage on Wednesday, August 27, Friday, August 29, Wednesday, September 3 and Wednesday, September 10.

One regional winner, Louis "Andy" Cyr from St. Petersburg, – selected by Shawna "The Lather Babe," the promotion's co-host and judge – has been entered into the national Shower, Sing and Win competition where he will compete against contestants from 18 other cities for a chance to be crowned the 2003 Old Spice High Endurance Guy and win a trip to Los Angeles to appear on Fox Sports Net's Best Damn Sports Show Period.

Fox Sports Net viewers can visit to view streaming video of each of the 19 regional winners and vote on who they think deserves the 2003 Old Spice High Endurance Guy crown. Viewers can also visit the site through September 15, 2003 to enter the Old Spice High Endurance Body Wash Shower, Sing and Win Sweepstakes for a chance to win $10,000. For details and official rules, visit

"Old Spice knows that guys love being the center of attention, and singing and sudsing with Old Spice Body Wash is a fun way of getting their '15-minutes of fame,'" said Ami Kulkarni, Assistant Brand Manager, Old Spice. "This is the second year we've partnered with Fox Sports Net to launch a new product and it continues to be a winning collaboration."

The first incarnation of Shower, Sing and Win took place last summer in five markets to support the launch of Old Spice High Endurance Soap.

"Shower, Sing and Win has been a true partnership with Old Spice that ties seamlessly into our baseball coverage with a style that screams 'Fox Sports Net,' said Nancy Newman, Vice President, Integrated Marketing, Fox Sports Net. "And while we can't guarantee that any of our contestants are the next big music sensation, we can assure everyone that they smell great after their Shower, Sing and Win experience."

Tampa/St. Petersburg area residents will sing in the shower on Fox Sports Net during live game coverage on Wednesday, August 27 at 10:00pm, Friday, August 29 at 10:00pm, Wednesday, September 3 at 7:15pm and Wednesday, September 10 at 7:15pm.

Contestants include:

Louis Cyr, St. Petersburg, FL (Regional Winner)
Todd Roegner, Indian Rocks, FL
Eric Vician, Seffner, FL
Dave Meri, St. Petersburg, FL
Jake Sorensen, St. Petersburg, FL
Brandon Deryoer, Tampa, FL
Steve Ora, Hudsin, FL
Nicholas Mexa, St. Petersburg, FL
Travis Maus, Tampa, FL
Russell Caly Bayne, St. Petersburg, FL
Jason Fralick, St. Petersburg, FL
Kyle Finefrock, Aurora, OH

Fox Sports Net Florida reaches more than 4.9 million households in Florida. Fox Sports Net Florida's programming includes Major League Baseball's Florida Marlins and Tampa Bay Devil Rays, the National Hockey League's Florida Panthers, the University of Miami, and the University of South Florida, The Best Damn Sports Show Period, NASCAR, and 54321. Fox Sports Net Florida is managed by Rainbow Sports Networks.

Rainbow Sports Networks is a division of Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Fox Sports Net reaches more than 79 million households nationwide and is a service of National Sports Partners, equally owned by Rainbow Media Holdings, Inc., and Fox. Rainbow Sports Networks incorporates Rainbow's 50% ownership in Fox Sports Net and Fox Sports National Advertising and the ownership and management of Fox Sports Net regional networks in five of the nation's largest markets: Chicago, San Francisco, New England, Ohio and Florida.

Press Contacts

  • Diana Hanford