Viewer Voting to Determine Which Sudsy Singer Wins Appearance on
Fox Sports Net's Best Damn Sports Show Period
(CLEVELAND, OH) – What would it take to convince you to strip down to only a bathing suit, jump into a shower and lather up, while singing one of America's classic sports songs for an audience of hundreds of thousands of television viewers?
Not a chance? Well, that's exactly what a whole bunch of guys from the greater Cincinnati area have done as Fox Sports Net and Old Spice High Endurance Body Wash spent the summer searching for local baseball fans willing to sing their hearts out for all of Ohio to see as part of the Old Spice High Endurance Body Wash Shower, Sing and Win promotion.
Beginning August 20, Fox Sports Net viewers will have the chance to see the television debut of the 12 "best of the best" Shower, Sing and Win contestants from the Cincinnati area – some might call them the "worst of the worst" – as they belt out their renditions of "Take Me Out to the Ballgame" in a portable shower during Fox Sports Net's live baseball coverage on Wednesday, August 20, Tuesday, August 26, Friday, September 5 and Tuesday, September 9.
One regional winner, Timothy McDonald from Cincinnati, – selected by Shawna "The Lather Babe," the promotion's co-host and judge – has been entered into the national Shower, Sing and Win competition where he will compete against contestants from 18 other cities for a chance to be crowned the 2003 Old Spice High Endurance Guy and win a trip to Los Angeles to appear on Fox Sports Net's Best Damn Sports Show Period.
Fox Sports Net viewers can visit www.oldspice.com to view streaming video of each of the 19 regional winners and vote on who they think deserves the 2003 Old Spice High Endurance Guy crown. Viewers can also visit the site through September 15, 2003 to enter the Old Spice High Endurance Body Wash Shower, Sing and Win Sweepstakes for a chance to win $10,000. For details and official rules, visit www.oldspice.com.
"Old Spice knows that guys love being the center of attention, and singing and sudsing with Old Spice Body Wash is a fun way of getting their '15-minutes of fame,'" said Ami Kulkarni, Assistant Brand Manager, Old Spice. "This is the second year we've partnered with Fox Sports Net to launch a new product and it continues to be a winning collaboration."
The first incarnation of Shower, Sing and Win took place last summer in five markets to support the launch of Old Spice High Endurance Soap.
"Shower, Sing and Win has been a true partnership with Old Spice that ties seamlessly into our baseball coverage with a style that screams 'Fox Sports Net,' said Nancy Newman, Vice President, Integrated Marketing, Fox Sports Net. "And while we can't guarantee that any of our contestants are the next big music sensation, we can assure everyone that they smell great after their Shower, Sing and Win experience."
Cincinnati area residents will sing in the shower on Fox Sports Net during live game coverage on Wednesday, August 20 at 9:30 pm, Tuesday, August 26 at 7:00 pm, Friday, September 5 at 8:00 pm and Tuesday, September 9 at 7:00 pm.
Timothy McDonald (Regional Winner)
Nathan Moore, Cincinnati
Alex Domeyko, Covington, KY
Kevin Poirer, Cincinnati
Greg Rohr, Cincinnati
Scott Wheelock, Beavercreek
Sean Cummins, Richwood
Tom Alexander, Cincinnati
Fred Metzger, Cincinnati
Phillip Ventura, Cincinnati
Adam Hedrick, Covington, KY
Shawn Ricker, West Chester
Fox Sports Net Ohio reaches more than 4.5 million households in Ohio, Kentucky, Indiana, western Pennsylvania, western New York, and West Virginia. Fox Sports Net Ohio's programming includes the Cleveland Indians, Cincinnati Reds, Columbus Blue Jackets, and Cleveland Cavaliers, The Best Damn Sports Show Period, NASCAR and "54321." Fox Sports Net Ohio is managed by Rainbow Sports Networks.
Rainbow Sports Networks is a division of Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Fox Sports Net reaches more than 79 million households nationwide and is a service of National Sports Partners, equally owned by Rainbow Media Holdings, Inc. and Fox Entertainment Group. Rainbow Sports Networks incorporates Rainbow's 50% ownership of Fox Sports Net and Fox Sports National Advertising and the ownership and management of Fox Sports Net regional networks in five of the nation's largest markets: Chicago, Florida, Ohio, New England and San Francisco.