“MARRIAGE BOOT CAMP: REALITY STARS FAMILY EDITION” DRAWS NEARLY 1.2 MILLION TOTAL VIEWERS FOR PREMIERE
Premiere Made WE tv #1 Ad-Supported Cable Network In Prime On Friday Night Among Women 25-54“Marriage Boot Camp: Reality Stars Family Edition” Increases Viewership By 30% Over Premiere of Season 7 of “Marriage Boot Camp: Reality Stars”
NEW YORK, NY – May 5, 2017 — WE tv’s new spin-off series “Marriage Boot Camp: Reality Stars Family Edition” premiered to strong ratings on Friday, April 28, delivering nearly 1.2 million total viewers in Nielsen live+3 ratings, an increase of 30% compared to the premiere of season 7 of “Marriage Boot Camp: Reality Stars.” WE tv was the #1 ad-supported cable network on Friday night in primetime and the show was #1 in its time period among women 25-54. Among adults 25-54, the premiere was up 18% and among women 25-54, it was up 11 percent compared to the season 7 premiere of “Marriage Boot Camp: Reality Stars.”
Bucking industry-wide trends, primetime ratings for WE tv are up double digits in all key demos this year over last year. WE tv has experienced its best April ever in prime among women 25-54, adults 25-54 and total viewers. Year over year, the network’s prime ratings are up 32% among women 25-54, 30% among women 18-49, 29% among adults 25-54, 24% among adults 18-49 and 15% among total viewers. The successful debut of “Marriage Boot Camp: Reality Stars Family Edition,” comes on the heels of the conclusion of record-breaking new series “Mama June: From Not to Hot” which averaged more than 2 million viewers throughout its season, and is 2017’s #1 new cable reality program.
“As a long-time believer in the power and relevance of reality television, it is especially gratifying to see a franchise show grow by 30 percent, season-over-season in this competitive and challenging environment,” said Marc Juris, WE tv president. “The success of ‘Marriage Boot Camp,’ and the increased focus on unscripted TV across a wide range of networks, truly demonstrates the enduring appeal of a genre built on real and compelling stories told by real and compelling people.”
Hit show “Marriage Boot Camp: Reality Stars” moves from mending marital drama to family drama in this new spin-off show starring Kendra Wilkinson & mom Patti Wilkinson (“Kendra on Top”), Mike “The Situation” Sorrentino & brothers Marc and Frank Sorrentino (“The Sorrentinos”), Farrah Abraham & parents Michael and Debra Abraham (“Teen Mom”) and Chad “Ochocinco” Johnson & mom Paula Johnson (“Ochocinco: The Ultimate Catch”). With relationships beyond repair, these reality stars and their toxic family members check in as a last resort where they will ultimately decide whether to mend or end their toxic ties forever. Relationship experts Dr. Venus Nicolino and Dr. Ish Major push the stars and their families to the point of no return with high octane drills to help them discover the painful truths and whether blood is thicker than water.
“Marriage Boot Camp: Reality Stars Family Edition” airs Fridays at 9PM ET/PT on WE tv. Episode two premieres tonight, Friday, May 5th. “Marriage Boot Camp Reality Stars Family Edition” is produced for WE tv by Thinkfactory Media.
Source: Nielsen, Live+3. MBCRS Fam Ed prem on 4/28/17 9p, compared to full MBCRS S7 (1/6/17-3/10/17) & S7 prem. Fri 8p-11p strict daypart, ad-supp cable rank, W25-54. Fri 9p-10p strict daypart, prog avg, ad-supp rank, W25-54. WE tv March & April Prime M-Su 8p-11p YOY & ranks since 2002, using Nielsen-defined months. Mama June: 2/27/17-4/7/17, total viewers; New cable reality (docusoap) series premiering 2017 td (12/26/16-4/9/17) in Prime 8p-11p, W18-49/W25-54, P18-49/P25-54 000s. Subject to qualifications by request.
About WE tv
With compelling, can’t miss unscripted shows, WE tv’s programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today’s digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community. WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV.