VOOM Announces Partnership with National Distributor O’Rourke Sales Company

Distributor Relationship Is Significant Step for Increasing VOOM Availability And Number of Retailers

JERICHO, N.Y., May 4, 2004 – VOOM, the first comprehensive high-definition (HD) television service, announced today an agreement with O’Rourke Sales Company granting the distributor national distribution rights for VOOM. In a preview period since its October launch, VOOM began ramping up its outreach to potential customers in March and launched a compelling offer, which essentially eliminates the barrier for consumers to experience HDTV. Now, for the first time, VOOM will be available to key independent electronics dealers nationwide.

Under the relationship, VOOM and O’Rourke Sales Company will work closely together to identify and evaluate top-tier specialty retailers for VOOM. Additionally, the two companies will collaborate to execute the dealer application process, provide equipment and start-up kits to retailers, establish co-operative programs, as well as perform dealer sales and installation training.

“This national distributor partnership is significant for VOOM because it allows us to reach consumers who shop at high-end specialty retailers,” said Bill Casamo, executive vice president, marketing and sales for Rainbow DBS. “Additionally, the independent retailers have highly-trained staff who will ensure the utmost quality in both VOOM sales and installation. O’Rourke is an ideal distribution partner for VOOM because of their solid industry reputation, extensive DBS experience and commitment to serving independent retailers.”

O’Rourke Sales Company will aggressively market VOOM to its retailers, which number approximately 10,000 with locations in all 50 states. The company will stage regional events where retailers can experience VOOM and its programming with the goal of generating dealer excitement.

“HDTV is the only new viable profit center that puts retailers at the cutting edge of technology,” said Jeff O’Rourke, president of O’Rourke Sales Company. “Adding VOOM to our existing HDTV lineup including TVs, surround sound systems, audio receivers and accessories allows us to offer our dealers a complete package to satisfy the increasing HDTV consumer demand. We are currently accepting dealer applications and anticipate a huge response to our regional dealer events.”

About O’Rourke Sales Company
O’Rourke Sales Company, a national distributor of VOOM, televisions, consumer electronics and appliances, currently has ten strategically-located offices across the United States and in Puerto Rico. They proudly represent exclusive brands such as VOOM, Samsung, Philips, Zenith, Sony, JVC, Monster Cable, Onkyo, Pinnacle, LG, Marvel, Northland NKA, Vent-A-Hood, Haier, Broan and Crosley. Almost 40 years of distribution success has allowed O’Rourke Sales Company to diversify their vendor base and offer their dealers excellence in products, pricing and customer service. Contact Jim MacLeod, Vice President – Satellite Division, O’Rourke Sales Company, 800-523-4730 for further information.

About VOOM and Rainbow DBS
VOOM, provided by Rainbow DBS, Cablevision System Corporation’s satellite division, is the first television service to provide a comprehensive array of high-definition (HD) programming for the rapidly growing but underserved HDTV audience. With a lineup of more than 35 HD channels, VOOM delivers more HD programming than any other satellite or cable service provider. VOOM’s HD lineup includes STARZ! HD, Encore HD, Showtime HD, Playboy Hot HD, {ESPN HD}, HBO HD and Cinemax HD. VOOM also features an exclusive package of brand-new, commercial-free channels such as WorldSport, Epics and Animania. The service also includes more than 80 of the most popular cable channels in standard-definition (SD), 18 digital music channels, and over-the-air digital broadcast channels in HD, where available. VOOM is offered across the continental United States through O’Rourke Sales Company’s independent electronics retailers, with approximately 10,000 locations in all 50 states; by calling 1-800-GET-VOOM; or by visiting www.voom.com.

Press Contacts

  • Bo Park /Rainbow DBS

  • Jim MacLeod/ O'Rourke Sales Company

  • Madeline Chadwick/Weber Shandwick