VOOM's Ultra HD Premieres Ultra Eye: Tokyo and Singapore

Series is a Co-Production with Mega Media

New York, NY – March 7, 2006 – Ultra HD, the first channel devoted to the worlds of fashion, beauty and style in high-definition, announced today two new Ultra Eye specials to be co-produced with Mega Media, one of Singapore's leading production companies. Each Ultra Eye episode unveils the culture of a stylish city from its design to cuisine to fashion. The cities focused, in each of the one-hour episodes, will be Tokyo and Singapore. Past cities profiled included Hong Kong, Marrakech and Rio. Ultra HD is one of the VOOM HD Networks, the largest and most diverse suite of high-definition channels nationwide and currently available on DISH Network.

In October of 2005, Rainbow HD Holdings LLC, announced its co-production partnership with Mega Media Pte Ltd. (Mega Media) and the Media Development Authority of Singapore (MDA) to create high definition programming, available for sale internationally, over the next three years. All programming created through the partnership is jointly owned by Rainbow, Mega Media and the MDA, growing the programming distribution revenue potential of the organizations. Mega Media, one of Singapore's leading long-form media content providers and production companies, provides production and post-production expertise and facilities in Singapore.

"When Singapore's Mega Media approached us to co-create quality HD content, we welcomed the collaboration. We were happy to produce additional episodes of Ultra Eye with them as it allows us to work with such a trendsetting production company," said Liz Dewey, Vice President of Programming for Ultra HD. "The Ultra Eye series contributes to the expansion of Ultra HD's library of high definition lifestyle programming."

Ultra Eye invites viewers to jet-set to the style capitals of the world. Each episode discovers the design culture of a new city. Topics covered include fashion, architecture, interior design and the culinary arts. The series helps to define a city's sense of style while bringing viewers a plethora of visually stunning high definition experiences.

Since its launch in early 2005, VOOM has gone on to produce compelling original HD content for a wide variety of consumer interests including the largest collection of HD horror films; a live auction of one-of-a-kind memorabilia; animation for kids of all ages and action-adventure sporting events. This new announcement for Ultra HD confirms VOOM's commitment to growing and to investing in the brand's aggressive move into the marketplace.

About Mega Media
Mega Media was founded in 1990 and is today one of Singapore's leading long-form media content producers. Mega Media has produced a wide range of projects ranging from award-winning feature films to international documentaries and drama series. Today, Mega Media boasts one of Asia's most complete High Definition production and post-production facilities, which includes Singapore's only Dolby certified mixing sound stage and Southeast Asia's only Digital Cinema encoding facility.

VOOM HD Networks is the largest suite of high-definition channels available anywhere, produced exclusively in high definition for distribution in the U.S. through satellite and cable operators. The VOOM HD Networks carry programming in categories as diverse as sports, movies, fashion, music and art. Today, the VOOM HD Networks are available nationally on Echostar's DISH Network. The VOOM HD Networks were developed by Rainbow Media to meet the growing demand for quality high-definition programming, building on Rainbow Media's history of original programming innovation.

Press Contacts

  • Lisa Rogen
    Rainbow Media
    (917) 542-6216