WE tv and Wedding Central Launch Licensing Program to Further Extend Multiplatform Women’s Networks

Networks Sign 360ep, Inc. as Exclusive Licensing Agent

NEW YORK, NY – June 1, 2010 – WE tv and Wedding Central announced today that it will begin a licensing program at the women’s targeted networks to extend the popular brands from their already robust multiplatform offerings directly into viewer’s lives and homes. 360ep, Inc., an entertainment licensing company, will exclusively represent the networks for all licensing initiatives.

"Licensing is a great way for WE tv and Wedding Central to directly connect with viewers," said Jen Robertson, senior vice president of digital media & business development for WE tv and Wedding Central. "Our goal is to create consumer products that are helpful, enjoyable and fun for today’s modern women, their homes and the people they care most about – family and friends. We are thrilled to be working with 360ep in this latest business venture."

WE tv (www.WEtv.com) showcases great stories of real-life drama, humor and conflict that modern women experience throughout key life stages, from getting married to having children and raising a family. Wedding Central is the first and only 24/7 multiplatform destination dedicated to weddings, dating and relationships.

360ep will seek out opportunities to create consumer products based on the popular shows on WE tv and Wedding Central, including "Bridezillas," "My Fair Wedding," "Raising Sextuplets" and "The Locator," among others. The wedding programming showcased on these networks particularly lends well to licensing tie-ins with manufacturers of stationery, reception d?cor, china, gifts, bridal dresses and accessories. In addition, 360ep will explore licensing opportunities in categories such as apparel, games, mobile content and novelties.

"WE tv is incredibly well positioned to enter into licensing," said Bill Jemas, 360ep’s CEO. "The combination of a strong audience base, relevant and popular subject matter and the ability to support licensees, both on air and off, makes WE tv a company that is sure to make a big splash in the licensing industry."

About WE tv
WE tv (http://www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, is the premier source for women looking to satisfy their curiosity with fascinating, real-life stories and entertaining, fresh content that is relevant to key stages of their lives. Available in over 76 million homes, WE tv’s programming offers viewers compelling perspectives on women’s lives ranging from the ordinary to the extraordinary, presented in a non-judgmental voice. The network’s popular original series include the signature show Bridezillas; critically acclaimed, viewer favorite The Locator (the network’s most-watched-series ever), Amazing Wedding Cakes, My Fair Wedding with David Tutera and Raising Sextuplets. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.

WE tv’s public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women’s strength, confidence and diversity. The network’s newest initiative, WE Volunteer (http://www.wevolunteer.tv), celebrates the idea that one full day – just 24 hours – of community service can make a difference in someone else’s life. The initiative is a call-to-action for women to become more involved in their communities by connecting them with local causes they are passionate about while encouraging them to volunteer.

About Wedding Central
Wedding Central (www.WeddingCentral.com) is the first and only 24/7 destination where women, who are fascinated by all things wedding related, can go to get engaged in and entertained by the aspiration and drama of weddings. The network features channel-specific programming that focuses on dating, relationships and weddings, including series such as Rich Bride, Poor Bride, Single in the City, and the popular hit series, Bridezillas; and specials Wedding Cake Masters, Amazing Wedding Gowns and Unforgettable Wedding Venues. Wedding Central, a subsidiary of Rainbow Media Holdings LLC, is available on Cablevision’s iO digital cable service and Mediacom’s digital basic tier.

About 360ep
360ep was founded by Bill Jemas and former members of the senior management team that guided Marvel Enterprises from a struggling comic book publisher into one of the biggest licensing and publishing turn-around stories of the past decade. 360ep’s Licensing Division represents dozens of brands in their licensing activities, including Showtime Networks, Tattoo Johnny, American Media Inc. and the Sanctify brand. In addition to its representation of household names, the company works with a variety of manufacturing clients, including a top-tier developer of handheld videogames and one of the country’s leading apparel manufacturers. For more information please visit www.360ep.com.

Press Contacts

  • Jaime Saberito
    WE tv & Wedding Central

    Teresa Focarile