Original Series Bridezillas and Secret Lives of Women Contribute to Most Watched August Ever in Prime Among Key Demos
New York, NY, September 4, 2008 – WE tv announced today another record breaking month, ending its summer season with the most watched August ever in the network’s history in Primetime. Viewing increased year-over-year among women ages 18-49 (+18%) and women 25-54 (+23%). These results are due to the network’s commitment to original programming and its hit summer series Bridezillas and Secret Lives of Women, both of which are pacing to be have their best seasons yet among younger women viewers.
"In addition to being our best August ever, this was also our youngest August ever, with more young women tuning into our network than every before," said Steve Cheskin, senior vice president of programming at WE tv. "We’re looking forward to continuing this momentum and continuing to break network rating records with three fascinating new series launching this month: The Locator, the third season of John Edwards Cross Country and Amazing Wedding Cakes."
Today’s announcement comes on the heels of two significant milestones for WE tv. The network recently surpassed 70 million subscribers and is now available in nearly 72 million homes nation-wide, which is more than 62% of U.S. television households and more than 70% of cable television households. WE tv also ended 2Q08 as the strongest quarter in the network’s history with soaring viewership on-air, on demand and online.
About WE tv
WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in nearly 72 million homes, WE tv’s programming gives viewers compelling perspectives on women’s lives that range from provocative to extraordinary, including signature series like "Bridezillas" and critically-acclaimed original documentary series such as "High School Confidential." WE tv’s public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women’s strength, confidence and diversity. The initiative’s current focus is its WE Vote ’08 campaign. WE tv is available in HD and WE tv On Demand is available in 20 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel, Lifeskool, sportskool, and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York’s Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.