WE tv

WE tv Launches Five DVD Collection, ”Weddings We Love,” Exclusively at Target

DVDs Distributed by Millennium Media Services

NEW YORK, NY, April 25, 2011 – As part of the network’s licensing program launched last year, WE tv (www.WEtv.com) has created a collection of five DVDs under the banner "Weddings WE Love," which will be sold exclusively at Target stores nationwide and on Target.com. Showcased every Sunday on WE tv, wedding programming continues to be a popular genre for the network and personifies WE tv’s new brand position "Life As WE Know It," which signifies the connection women share based on similar life experiences.

"Weddings WE Love" is a collection of five DVDs with each title featuring five full hours of a popular WE tv original wedding series, including My Fair Wedding with David Tutera, Bridezillas, Platinum Weddings, Amazing Wedding Cakes and Girl Meets Gown. The first three titles will launch in Target stores this month; the remaining two DVDs will be released in August. "Weddings WE Love" is distributed by Millennium Media Services, a content aggregation and distribution company.

"’Weddings WE Love’ is a way for women who already enjoy WE tv to further connect with the brand and serves as a touch point for new viewers," said Jen Robertson, Senior Vice President, Digital Media & Business Development, WE tv & Wedding Central. "This collection is also a way for consumers to experience WE tv’s original wedding series and helps build buzz and excitement for future seasons. We’ve had great support from our partners Millennium and Target, and we’re so excited to reach the retailer’s vast customer base throughout the country."

About WE tv
WE tv (www.wetv.com) is the women’s network devoted to the wild ride of relationships during life’s defining moments. The original series, including Downsized, Joan & Melissa: Joan Knows Best? and hit wedding shows – Bridezillas and My Fair Wedding with David Tutera, among others – underscore the network’s brand position and tagline, Life As WE Know It, which signifies the connection that women share based on similar life experiences. Whether it’s the thrill of getting married, the drama of family chaos or the excitement of a second chance, the stories on WE tv allow women to see themselves, someone they know or someone they’d love to know. Owned and operated by Rainbow Media Holdings LLC, WE tv is available in over 76 million homes and is available in HD and on demand.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.

About Millennium Media Services

The newly launched content aggregation and distribution venture, Millennium Media Services was established to streamline the physical and digital distribution of independent content to major retailers such as Best Buy. Led by CEO Bill Lee and a veteran staff including senior vice president of sales Marie O’Reilly-Thein, Millennium Media Services has created the independent industry’s pre-eminent end-to-end supply chain solution, supported by a strategic alliance with industry leader Sony DADC, ensuring lowest costs and maximum efficiency for physical and digital distribution. With a revenue-driving top-line strategy, Millennium Media Services’ category management approach simplifies retailers’ workload, offering the best way to organize independent content for maximum placement while creating a more exciting consumer experience at retail. Millennium Media Services’ clients include: Gaiam, A&E Home Entertainment, WE tv, MPI, Bandai, Acorn Media, Carsey-Werner and NBC/Universal, among others.

A customizable solution, Millennium Media Services’ one-stop approach offers independent rights holders a direct sales relationship with physical and digital retailers, serving the mutual interest of clients and customers alike and, ultimately, consumers. The company offers clients the best possible content placement at the most efficient price. Millennium Entertainment is Millennium Media Service’s primary supplier.

Press Contacts

  • Jaime Saberito