"Bridezillas" Ranks as Network’s Best Telecast Ever Among W25-54 Delivery
"My Fair Wedding with David Tutera" Delivers Best Episode Ever
NEW YORK, NY, November 3, 2009 – WE tv experienced record-breaking performance on Sunday night, November 1, led by two of the network’s popular original series, "Bridezillas" and "My Fair Wedding with David Tutera." The season six finale of "Bridezillas" ranked as the network’s best telecast ever among W25-54 delivery (493,000), while a new episode of the second season of "My Fair Wedding with David Tutera" also experienced its best telecast ever across all key measures. This outstanding performance led WE tv to rank #9 among all ad-supported cable networks for the night among W25-54 delivery (375,000).
On Sunday night, WE tv also experienced its most-successful-night ever in primetime among HH rating (0.82), total viewers (765,000), A25-54 (470,000), A18-49 (462,000) and W18-49 (364,000).
The season six finale of "Bridezillas" (11/1/09, 9 pm, et/pt) delivered a 1.05 HH rating, ranking it as the second-highest-rated telecast of the original series, with nearly one million total viewers (P2+), ranking it as the most-watched telecast of the series. Season six averaged a 0.72 HH rating, up +18% over season five, making it the series’ best-season ever. The season also achieved its best-ever deliveries among total viewers (668,000), an increases of +19%.
"My Fair Wedding with David Tutera" Highlights:
On Sunday, November 1 at 10 pm, et/pt, WE tv premiered a new episode of "My Fair Wedding with David Tutera" which became the series’ best-telecast ever among HH rating (0.80), total viewers (708,000), W25-54 (352,000) and W18-49 (335,000). Season-to-date "My Fair Wedding with David Tutera" is averaging a 0.67 HH rating, a +43% increase over season one.
Source: Nielsen Media Research L+SD
About WE tv
WE tv (http://www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, fresh content that is relevant to key stages of their lives. Available in more than 74 million homes, WE tv’s programming offers viewers compelling perspectives on women’s lives ranging from the ordinary to the extraordinary, presented in a non-judgmental voice. The network’s originals such as the provocative signature series Bridezillas; and critically acclaimed, viewer favorites The Locator – the network’s most watched series ever, Secret Lives of Women, Amazing Wedding Cakes and My Fair Wedding with David Tutera, allow viewers to observe and become emotionally involved in the real-life stories of everyday women. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.
WE tv’s public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women’s strength, confidence and diversity. The network’s newest initiative, WE Volunteer (http://www.wevolunteer.tv), motivates women to become more involved in their communities by connecting them with local causes that they are passionate about and encouraging them to volunteer. One day of community service can make a difference in someone else’s life.