NEW YORK, NY – March 4, 2009 – WE tv announced today that Jeff Meza was promoted to Director, Ad Sales Marketing. Meza was formerly manager of trade marketing for WE tv. In his new role, Meza will expand his focus to manage the strategic development and execution of the network’s multi-platform national ad sales marketing and promotional programs, including storyline integration, product placement and custom vignettes and interstitials. Meza reports directly to Elain Waldman, vice president, trade marketing WE tv.
"Jeff’s marketing experience, strong internal and external client relationships are proof that he is of great value to the WE tv marketing team," said Elain Waldman. "His prior success in ad sales marketing at daytime network television provides him with insights and instincts that are invaluable to WE tv and Rainbow Media."
Meza has been a member of the WE tv Trade Marketing team since June 2007. In 2008 he conceptualized and executed WE tv’s Ad Sales and Affiliate Sales monthly mailer program resulting in greater series and brand awareness among key constituents at MSOs and at ad agencies. Meza also delivered creative ideas for clients including Clorox, Pillsbury and The Orlando Tourism Board. Most recently, he spearheaded the development of eight WE tv lifestyle vignettes called: WE tv Spotlight.
Prior to joining WE tv in 2007, Meza served for two years as supervisor of integrated marketing and promotion for ABC television network. In this role, he oversaw the development and execution of all ad sales marketing and promotional programs for "The View," including segment sponsorships, product integration, sweepstakes and giveaways. These efforts resulted in more than $36 million in incremental revenue for the network. Meza also worked with agencies and clients to create customized sponsorship opportunities and branded messages across ABC’s daytime division.
Before ABC, Mr. Meza worked at Disney/ABC Television Group as executive assistant and marketing coordinator for the co-chairman and president of Disney/ABC Television Group and the senior vice president of advertising sales and promotions for ABC Television Group.
Mr. Meza is a member of the Cable & Telecommunications Association for Marketing (CTAM) and the National Association for Multi-Ethnicity in Communications (NAMIC).
About WE tv
WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in over 73 million homes, WE tv’s programming gives viewers compelling perspectives on women’s lives that range from provocative to extraordinary, including signature series like "Bridezillas" and critically-acclaimed original documentary series such as "High School Confidential." WE tv’s public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women’s strength, confidence and diversity. The initiative’s current focus is its WE Vote ’08 campaign. WE tv is available in HD and WE tv On Demand is available in 27 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multiplatform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC (The Independent Film Channel), WE tv, Sundance Channel, IFC Entertainment and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading U.S. distributor of independent and foreign film with a unique day and date distribution model, "IFC In Theaters," that makes films available to a national audience by releasing them simultaneously in theaters as well as on cable’s On Demand platform; IFC Festival Direct features titles acquired from major international film festivals and initially offers them exclusively through On Demand; IFC Productions, a feature film production company; and IFC Center, a state-of-the-art cinema in the heart of NYC’s Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, an advertising sales company; Rainbow Network Communications, a full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.