WE: Women’s Entertainment Signs on as Title Sponsor of ‘The Women’ on Broadway

Sponsorship Marks Cable Net's Commitment to the Arts and First Foray Into Theater

JERICHO, NEW YORK, October 31, 2001 – WE: Women's Entertainment has signed on as the title sponsor for the premiere of the much-anticipated Broadway show, "The Women," it was announced today by Martin von Ruden, General Manager and Executive Vice President at the Network. This marks the network's first foray into theater, and demonstrates WE: WOMEN'S ENTERTAINMENT's commitment to the arts.

WE: Women's Entertainment is the exclusive sponsor for two high-profile events in conjunction with the premiere of "The Women," a benefit for the Arts in Education Department of the Roundabout Theatre to showcase the production's costumes at Barney's New York which took place on October 29 and the star-studded opening night gala at Guastavino's on November 8. As the exclusive sponsor for these events, WE: Women's Entertainment will receive logo presence on all invitations and signage for these events, credit in the theatre Stagebill and inclusion in radio spots and print advertisements. The network will be also featured on the Roundabout Theatre website.

"The Women," an adaptation of the work of Claire Boothe Luce features an all-star cast including Cynthia Nixon (Sex and the City), Kristen Johnson (Third Rock from the Sun), Rue McLanahan (The Golden Girls), Jennifer Tilly (Bullets over Broadway) and Mary Louis Wilson (Cabaret). The comedy, about the twisted marriages of New York socialites and the scandalous gossip that ruins their reputations, is produced by the Roundabout Theatre Company, the nations second largest not-for-profit theatre company. Directed by Scott Elliott and costumed by Isaac Mizrahi, "The Women," will be staged at The American Airlines Theatre in New York City. Opening night is November 8, 2001.

WE: WOMEN'S ENTERTAINMENT is a service of AMC NETWORKS. WE: WOMEN'S ENTERTAINMENT gives women a chance to relax and a way to recharge through entertainment that connects them on an emotional level. WE: WOMEN'S ENTERTAINMENT features the largest collection of women's interest films, inspiring original series and topical specials.


Jennifer Geisser
Annmarie Volz

Lynn Weiss