New York, NY – September 23, 2010 – Building on its destination programming strategy, Wedding Central, the only 24/7 destination for wedding-themed content, is launching new branded programming strands, with different nights dedicated to a different aspect of weddings, relationships and dating. Last month, the network announced Royal Wedding Saturdays, dedicated to showcasing the drama and excitement of royal life and weddings.
"As the only network dedicated to all things bridal, Wedding Central is in a unique position to cater to viewers by bringing them nightly programming that focuses on particular aspects of weddings and relationships," said Elizabeth Doree, senior vice president of scheduling & acquisitions, WE tv and Wedding Central. "Our destination nights are all part of a strategy of making Wedding Central even more fun and easy for viewers to watch."
Airing from 8-10 pm, et/pt, the nightly branded programming strands are as follows:
Mondays: Bride on a Budget Monday
Featuring series such as Rich Bride Poor Bride, this night looks at the challenges of saving for a wedding no matter how large or small the budget.
Tuesdays: Platinum Tuesday
From weddings on a budget to blinged-out affairs, Tuesday nights on Wedding Central are all about the glitz and glamour of the world’s most extravagant weddings, featuring series and specials like Super Secret Celebrity Wedding and Bling on the Bride.
Wednesdays: For Better or Worse Wednesdays
The secrets of domestic tranquility are explored through the interior design intervention show She’s Moving In and other relationship-themed programming.
Thursdays: Wedding Central Presents
A collection of Wedding Central’s favorite wedding shows, including Wedding Gown Secrets Revealed, Katrina Weddings and Funniest Wedding Outtakes.
Fridays: Mr. Right Night
The search for Mr. Right is chronicled in dating and reality series including Girl Meets Cowboy and Momma’s Boys.
Saturdays: Royal Wedding Saturdays
Saturday nights are dedicated to all-things-royal with specials and series including Kate: The New Diana, Prince William: Sexy and Single and Royal Honeymoon Getaways.
Sundays: Movie of the Month
Every Sunday night Wedding Central presents a wedding, relationship or dating-themed film such as Fools Rush In and Bridget Jones’s Diary.
About Wedding Central
Wedding Central (www.WeddingCentral.com) is the first and only 24/7 destination where women, who are fascinated by all things wedding related, can go to get engaged in and entertained by the aspiration and drama of weddings. The network features channel-specific programming that focuses on dating, relationships and weddings, including series such as Rich Bride, Poor Bride, Bride vs. Bride and the popular hit series, Bridezillas; and specials Wedding Cake Masters, Amazing Wedding Gowns and The Wedding Planners. Wedding Central, a subsidiary of Rainbow Media Holdings LLC, is available on Cablevision’s iO digital cable service and Mediacom’s digital basic tier.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com