The inspirational story of a young basketball player from the projects with NBA dreams who changes the course of R&B music as we know it…



Highly Anticipated Documentary Explores Life and Career of GRAMMY® Award-Winning Artist Michael L. Bivins – 

Founding Member of New Edition and Bell Biv DeVoe



NEW YORK, NY – August 1, 2023 – Today, ALLBLK, AMC Networks’ popular streaming service for Black television and film, released the trailer for the highly-anticipated world premiere of the documentary, The Hustle of @617MikeBiv. The film, which details the life of GRAMMY® award-winning artist and one of the founding members of both New Edition and Bell Biv DeVoe, Michael L. Bivins, will stream exclusively on ALLBLK starting Thursday, August 24, with an encore run on WE tv Thursday, October 5.


The Hustle of @617MikeBiv explores the life of Michael L. Bivinsa kid from the Roxbury’s Orchard Park Projects who dreamed of playing in the NBA, but due to his popularity as a baller was asked to join the legendary group New Edition. The film details how his destiny to win was driven by his desire to never fail. Through his creativity and determination, his ideas have been transformative with New Edition and Bell Biv DeVoe, when it comes to music and fashion.


Talent featured in the highly anticipated documentary include: Jay-Z, bandmates Bobby Brown, Ricky Bell, Johnny Gill, Ronnie DeVoe, and Ralph Tresvant, Snoop Dogg, DMC, Doug E. Fresh, Sean “Puffy” Combs, Quincy Jones, Magic Johnson, Dick Clark, Andre Harrell, Russell Simmons, among others.


The Hustle of @617MikeBiv is executive produced by Teasha L. Bivins and Ngai “Fishgrease” Members and produced by Yvonne McNair, Shirley Bivins, Tanya Bivins, and Brooke Payne.



ALLBLK is an invitation to a world of streaming entertainment that is inclusively, but unapologetically – Black. Featuring a diverse lineup of content that spans across genres and generations, the ALLBLK library includes exclusive original series such as A House Divided and Double Cross; must-see independent films, nostalgic Black cinema, popular WE tv originals, lively stage plays, and so much more. ALLBLK is available everywhere streaming services are found – iOS, Android, Amazon Prime Video Channels, Apple TV and Apple TV Channels, Roku and Roku Channels, Amazon Fire TV, YouTube TV, Cox, DISH, Sling TV, Charter and more. At, ALLBLK offers a free 7-day trial and thereafter is just $5.99/month or $59.99/year. Keep up with ALLBLK on Facebook at and Twitter/Instagram @WatchALLBLK.


About Michael Bivins

Michael L. Bivins currently serves as CEO of SportyRich Enterprises, a multifaceted entertainment company that focuses on sports, music, fashion, and community. Michael is now stepping into a new role as Director and Executive Producer of his upcoming documentary, The Hustle of @617Mikebiv Docufilm. Michael is the visionary that discovered Another Bad Creation and the multiple platinum selling group, Boyz II Men, who he signed to Biv Entertainment/Motown Records in the 90’s. As a result of his success, Michael blazed the trails by becoming the first CEO to do a 50/50 joint venture with Biv Ten Records / Motown Records.


With his brand new project “The Hustle of @617Mikebiv” you get to take an inside look at a boy from the hood with aspirations to play in the NBA who ended up being part of the legendary groups New Edition and Bell Biv DeVoe. Through his creativity and determination, his ideas have been transformative with both groups when it comes to music and fashion. In addition to his role as a CEO, Michael serves as Creative Director of the Harlem Festival of Culture.

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