With so many of us turning to TV and film for entertainment and comfort during this time, we are tapping into our stories and characters that people love to help create a sense of connection. Together, our networks have launched a series of ongoing efforts to entertain, inform, and remind audiences that they are not alone and that we are all in this moment together. The campaign includes a celebration of characters and scenes from the networks’ most beloved shows, as well as personal at-home messages from the networks’ top talent. The spots are airing broadly across the company’s on-air, digital and social media platforms.
As part of the campaign, AMC, BBC America, IFC, SundanceTV and WE tv will also be offering hours of popular programming for free across digital and on demand, along with specially curated programming marathons and more. Click here to learn more.
Here is some of the creative we’ve produced as part of the campaign:
We are also proud to join the rest of the media industry in responding to the COVID-19 pandemic by donating air time and social media to the national public service campaign launched in partnership with the Ad Council, the federal government, and public health partners, #AloneTogether.
Additionally, our WE tv network has partnered with the NAACP to help raise awareness about the 2020 census – sharing the Census Bureau’s message that it is safe and easy to respond online, over the phone and by mail. The PSA campaign, featuring characters and performers from WE tv’s most popular shows like Love After Lock-Up and the Growing Up Hip-Hop franchise, was created to help drive participation among under-represented communities.