AMC IS NOW HOME TO THE TOP FOUR CABLE SERIES PREMIERES OF ALL TIME AMONG ADULTS 18-49 – THREE OF WHICH HAPPENED IN 2015
“INTO THE BADLANDS” IS THE #3 CABLE LAUNCH OF ALL TIME AMONG ADULTS 18-49 AND ADULTS 25-54
NEW YORK, NY – November 20, 2015 – The series premiere of AMC’s “Into the Badlands” on Sunday, November 15th delivered 8.2 million viewers, 5.1 million adults 18-49 and 5.1 million adults 25-54 in live+3 ratings, which include three days of time-shifted viewing. The drama ranks as the #3 cable series launch of all time among adults 18-49 and adults 25-54.
AMC is now home to the top four cable series launches of all time among adults 18-49 in live+3, with “Fear the Walking Dead” at #1, “Better Call Saul” at #2, “Into the Badlands” at #3 and “The Walking Dead” at #4. Three of these four premieres were in 2015.
“We wanted ‘Into the Badlands’ to be a fun, ‘grab your popcorn, lean back and be flat-out entertained’ experience,” said Charlie Collier, president of AMC, SundanceTV and AMC Studios. “Thanks to co-creators and showrunners Al Gough and Miles Millar, our fantastic team of executive producers and a tough, talented and tireless cast and crew, we now live in a world with artfully crafted and visually stunning martial arts fight sequences unlike anything else on television. Here’s to five more weeks of high-flying, genre-bending action.”
Key Nielsen Highlights for the Series Premiere of “Into the Badlands” (Live+3)
- 8.2 million viewers, up 29% from live/same day (an increase of 1.8 million viewers)
- 5.1 million adults 18-49 (4.0 national rating), up 28% from live/same day (an increase of 1.1 million adults 18-49)
- 5.1 million adults 25-54, up 32% from live/same day (an increase of 1.2 million adults 25-54)
New episodes of “Into the Badlands” will air Sundays at 10:00 p.m. ET/PT on AMC.
Sources: Nielsen L+3 (11/15/15). Ranks (1993-11/15/15) Cable series premiere, excludes sports, specials, and repeats. (000).
Whether commemorating favorite films from every genre and decade, or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row with “Mad Men,” and six of the last eight with back-to-back honoree “Breaking Bad.” The network boasts the most-watched drama series in basic cable history and the number one show on television among adults 18-49 for the last three years with “The Walking Dead.” AMC’s current original drama series include “The Walking Dead,” “Better Call Saul,” “Hell on Wheels,” “TURN: Washington’s Spies,” “Halt and Catch Fire,” “Humans,” “Fear the Walking Dead,” “Into the Badlands” and the forthcoming “The Night Manager,” “Broke” and “Preacher.” AMC also explores authentic worlds and discussion with original shows like “Talking Dead,” “The Making of The Mob,” “Comic Book Men” and the upcoming “Ride with Norman Reedus” and “The American West.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.
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