, March 7, 2000

Fox Sports Net, Time Warner Cable And Eddie Taubensee Of The Cincinnati Reds Team Up For The

CINCINNATI
FOX Sports Net, Time Warner Cable and Cincinnati Reds catcher, Eddie Taubensee, have teamed up together for the “Stay In School Challenge,” a program designed to reward students with prefect school attendance.

The “Stay In School Challenge” is a program designed to encourage students to go to school as well as reward the students that are in school. The “Stay In School Challenge” is simple. Students in grades 7-12 from participating schools send in a copy of their perfect attendance record (no unexcused absences) from March 6 – May 5, 2000, to FOX Sports Net and, in return, receive a pair of complimentary tickets to a Cincinnati Reds game this summer.

In addition to attending a Cincinnati Reds game, the school with the highest percentage of perfect attendance will receive special recognition at the game, complete with the principal throwing out the first pitch.

Catcher Eddie Taubensee of the Cincinnati Reds is the spokesperson for the “Stay In School Challenge” as it kicks-off its first year with the Cincinnati Public Schools (9-12), Franklin City Schools (7-12), Hamilton City Schools (7-12), Lakota Local Schools (7-12), and Middletown/Monroe School District (7-12).

“This is a terrific program,” said Taubensee. “Any time we as professional athletes can support a program that helps kids in the community, it’s an opportunity that we cannot pass up.”

“The Stay In School Challenge is a program that will have a very positive impact on kids. Time Warner Cable believes that investing in the youth of today is necessary to further the growth of the community in which we live,” said Virgil Reed, president of the Cincinnati Division of Time Warner Cable.

“FOX Sports Net is proud to team up with Time Warner Cable and the Cincinnati Reds to launch the Stay In School Challenge,” said Steve Liverani, senior vice president and general manager, FOX Sports Net. “We hope to reinforce the message that staying in school is important to achieving a successful future.”

The “Stay In School Challenge” was created in 1996 by the FOX Sports Net affiliate in San Francisco. In 1997, it was the recipient of the prestigious 1997 Beacon Award from Cable Television Public Affairs Association, a national organization of cable operators, programmers, state associations and suppliers devoted to developing and promoting excellence in public affairs.

FOX Sports Net is a service of National Sports Partners, a 50/50 joint venture between Cablevision’s Rainbow Media Holdings, Inc., and News Corp.’s FOX Entertainment Group. Equally owned by Rainbow Media Holdings, Inc. and FOX Entertainment Group, FOX Sports Net now reaches more than 68 million homes nationwide.

Rainbow Sports, a division of Cablevision’s Rainbow Media Holdings, Inc., has dedicated itself to “Home Team” fans for more than 20 years. Rainbow Sports incorporates all of Rainbow Media’s sports assets, including its 50 percent ownership of FOX Sports Net and FOX Sports National Advertising, majority ownership of Madison Square Garden Properties, and the ownership and management of FOX Sports Net regional networks in six of the nation’s largest markets – Chicago, New York, New England, Florida, Ohio and San Francisco.

The Time Warner Cable Cincinnati Division currently serves nearly 320,000 customers in more than 120 communities.

Contact:


Kim McCarty

(216) 328-0333

ksmccarty@rainbow-media.com

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