New York, NY – February 23, 2016 – Kim Granito was upped to the newly created position of Senior Vice President, Digital Media & Integrated Marketing for IFC it was announced today by Blake Callaway, IFC’s Executive Vice President, Marketing & Digital Media, to whom she will continue to report. In her new role, Granito will oversee all aspects of IFC’s multi-platform and partnership marketing, digital communication strategy and positioning in the advertiser marketplace.
“Kim’s creative approach has been key in helping define the brand and developing a strategy that reflects its ‘slightly off’ sensibility in the sales space,” said Callaway in making the announcement. “She is a proven leader at innovating smart, creative advertiser solutions, and in her expanded role she will take on the oversight of IFC.com, social strategy, and the growing stable of content driven apps.”
Granito most recently served as IFC’s Vice President, Integrated Marketing. She was responsible for establishing IFC’s positioning in the advertiser marketplace and developing multi-platform partner solutions via programming, events and packaging.
In her new role, Granito will oversee the operations of all IFC digital platforms including IFC.com, mobile, social and syndicated content partnerships, helming the creative and editorial vision of the network’s digital properties. Charged with keeping IFC at the forefront of the changing media landscape, Granito will continue to help drive ratings and revenue through new partnerships and platforms.
Prior to joining IFC in October 2011, Granito held roles in Consumer and Integrated Marketing at Syfy creating both advertiser and consumer campaigns. Before joining Syfy, Granito had various marketing and production roles at MTV Networks and USA.
IFC is the home of offbeat, unexpected comedies. Series like Portlandia, Documentary Now!, Maron and Comedy Bang! Bang! air alongside fan-favorite movies and comedic cult TV shows. IFC is owned and operated by AMC Networks Inc., and available across multiple platforms. IFC is Always On Slightly Off.
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