WE tv, June 30, 2010

WE tv and Essence Magazine Partner for Annual Essence Music Festival in New Orleans, July 2-4

WE tv to Host On-Site Casting Calls for "Bridezillas" and "My Fair Wedding with David Tutera," sponsored by Cox Communications

WE tv Wedding Expert David Tutera to Host Discussion on Planning a Wedding or Special Event

NEW YORK, NY – June 30, 2010 – WE tv and Essence magazine have partnered for the second consecutive year to offer exclusive activities around WE tv’s bridal programming at the annual Essence Music Festival in New Orleans, July 2-4. At a specially designed WE tv hospitality lounge, the network will host on-site casting calls, sponsored by Cox Communications, for two of its popular original wedding series, "Bridezillas" and "My Fair Wedding with David Tutera." The network’s wedding expert and series host, David Tutera, will also be on hand to meet with potential show candidates and share his advice on planning a wedding or special event.

The "Bridezillas" casting call will take place on Friday, July 2 and Saturday, July 3 from 1-4 pm. The "My Fair Wedding" casting call will occur on Sunday, July 4 from 1-4 pm. As a sponsor of the casting calls, pre-registered Cox customers will receive VIP access to the auditions.

In addition, Tutera and Essence.com beauty editor Tia Williams will host an interactive session for brides-to-be on Sunday, July 4 from 12-12:45 pm. Tutera will share his top 10 wedding tips from his new book, "The Big White Book of Weddings: The How-To Guide for the Savvy, Stylish Bride" and answer questions on wedding planning and execution. Williams will share her knowledge about key beauty regiments and popular wedding day looks and trends.

This partnership is the result of an ongoing relationship between WE tv and Essence magazine. The network’s popular bridal programming receives nearly 30% of its viewership from African American women*.

All WE tv activities will happen at the network’s hospitality lounge located inside the Ernest N. Morial Convention Center. This year’s Essence Music Festival includes performances from Mary J. Blige, Janet Jackson and Alicia Keys, among others.

About WE tv
WE tv (www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, offers compelling, entertaining stories that focus on key life stages of a modern woman, from getting married to having children and raising a family. The network’s original programming includes the critically acclaimed, viewer favorite The Locator (the network’s most-watched series ever), the poignant, and often comical, real-life story of a family raising multiple toddlers, Raising Sextuplets, and a robust line-up of wedding series, including the hit show Bridezillas, Amazing Wedding Cakes and My Fair Wedding with David Tutera. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.WE tv’s public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women’s strength, confidence and diversity. The network’s newest initiative, WE Volunteer (www.wevolunteer.tv), is a call-to-action for women to become more involved in their communities by volunteering one full day – just 24 hours – of community service to make a difference in someone else’s life.

*Source: Nielsen Media Research


Jaime Saberito