NEW YORK, NY – November 18, 2013 – WE tv’s hit original series, Braxton Family Values, continues to grow its audience and deliver impressive performance, as evidenced by the return of season three on Thursday, November 14 (9 pm ET/PT). The mid-season premiere delivered 1.3 million total viewers, a +27% increase from the season’s March 14 start, and the series’ strongest premiere ever. The episode also ranked #3 among W18-49 (586,000) and #5 among W25-54 (570,000) among all ad-supported cable for the night.
“Braxton Family Values is one of WE tv’s signature shows, and continues to grow well into its third season,” said Marc Juris, president and general manager, WE tv. “We are so pleased to have the Braxtons back on the network for 13 new and exciting episodes, and clearly so are WE tv viewers.”
In social media, the premiere ranked #1 on Social Guide among primetime reality cable shows.
Braxton Family Values airs Thursday nights at 9 pm ET/PT only on WE tv.
About WE tv
WE tv (www.wetv.com) is the women’s network that showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv’s popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in over 84 million homes on every major cable, satellite and telco provider.
Source: WE tv Research analysis of Nielsen data, Live+SD. BFV S3 Prem, Th 9p ( 11/14/13) vs. BFV S3A Prem, Th 9p (3/14/13). Rank: BFV S3B Prem vs. all ad-supported cable in Prime (Th 8p-11p) for W18-49 & W25-54.
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