New York, NY – November 8, 2010 – Wedding Central, the only network devoted exclusively to wedding-related programming, is now available to Time Warner Cable’s East Region/New York City area customers on channel 94. The system will add the multiplatform, all-things-wedding network to its digital basic tier, currently reaching over one million homes in Manhattan, Queens, Staten Island, western Brooklyn, Mt. Vernon and Hudson Valley, NY and Bergen County, NJ.
"Launching in the number one market in the country speaks volumes about the popular programming on Wedding Central, the desirable audience of young women the network attracts and the value we bring to distributors," said Kim Martin, president and general manager, WE tv & Wedding Central. "We’re thrilled to be a part of Time Warner Cable’s East Region/New York City digital channel line-up, providing the savvy women of New York City with the only television network dedicated to exciting, entertaining wedding content."
To celebrate the network’s launch and to introduce Time Warner Cable’s NYC area customers to the channel, Wedding Central will host an interactive "shoe dive" on Tuesday, November 9, in NYC’s Madison Square Park. The "If the Shoe Fits" event will feature over 30 brides outfitted in full wedding regalia in a race to uncover a coveted, designer wedding shoe by rummaging through hundreds of shoe boxes piled under a 20-foot Wedding Central stiletto. The first bride to race to the judges table with a designer shoe that fits will win not just the wedding shoes, but also $5,000 towards her wedding and a bridal package featuring essentials from the network’s wedding experts. The package includes: wedding invitations from Ceci New York; a custom wedding cake from Ron Ben-Israel Cakes; and a wedding consultation with event stylist Diann Valentine. The event’s judges include Wedding Central’s Diann Valentine and Ceci Johnson, and The Frisky.com’s Annika Harris.
Following the event, all gowns worn by the brides will be donated to Wish Upon A Wedding, the world’s first nonprofit wish granting organization providing weddings and vow renewals for couples facing terminal illness and life-altering conditions.
As the city that plays host to more wedding celebrations than any other in the U.S., New York is a natural fit for Wedding Central. Weddings are a big business for the city, which outranks the rest of the country in terms of average cost; the average New York City wedding costs more than $31,000, which is $11,000 above the national average. In addition, each year, wedding spending reaches nearly a total of $2 billion in New York City.*
About Wedding Central
Wedding Central (www.WeddingCentral.com) is the first and only 24/7 destination where women, who are fascinated by all things wedding related, can go to get engaged in and entertained by the aspiration and drama of weddings. The network features channel-specific programming that focuses on dating, relationships and weddings, including series such as Rich Bride, Poor Bride, Bride vs. Bride, and the popular hit series, Bridezillas; and specials Wedding Cake Masters, Amazing Wedding Gowns and The Wedding Planners. Wedding Central, a subsidiary of Rainbow Media Holdings LLC, is available on Cablevision’s iO digital cable service, Mediacom’s digital basic tier, and on Time Warner Cable’s New York City digital basic tier.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.
*Source: WE tv Networks Wedding Report