Kim Granito is a media and entertainment industry leader with more than 25 years’ experience across consumer and integrated marketing, production and events, and digital media and social.
As Chief Marketing Officer of AMC Networks, Granito leads the company’s marketing and brand strategy, including media and performance marketing, creative, digital and social for the company’s U.S. portfolio of entertainment brands. She also oversees integrated marketing, production and events and the digital and franchise studio for the Content Room, AMC Networks’ branded entertainment division.
Granito, who joined AMC Networks in 2011, has a strong track record for innovation and creativity. In her previous role as EVP of Integrated Marketing and AMCN Content Room, Granito built and led a consolidated integrated marketing team and launched AMC Networks’ award-winning in-house branded entertainment and creative studio, Content Room, and its franchise and digital studio giving advertisers full access to AMCN’s premium content through award-winning creative executions.
Before that, Granito spent seven years at the company’s IFC network, where she helped establish IFC’s positioning in the advertiser marketplace and develop multi-platform partner solutions via programming, events, and packaging. She also worked across consumer and integrated marketing to create campaigns for hit series including IFC’s Portlandia and Documentary Now!.
Earlier in her career, Granito held several consumer marketing, promotions and strategic marketing roles at Viacom, NBCUniversal, MTV Networks and USA, and Syfy where she was a key architect in building both advertiser and consumer campaigns.
Granito has received numerous industry recognitions including being named Multichannel News’ “40 Under 40” as well as an honoree for Cynopsis’ Top Women in Media Awards. She is a graduate of King’s College.